Zobrazeno 1 - 4
of 4
pro vyhledávání: '"F. Axel Johne"'
Autor:
F. Axel Johne, M. Panos Pavlidis
Publikováno v:
Journal of Product Innovation Management. 13:440-452
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1a3b2c3658664e50a1e9ecd30d0d565
https://doi.org/10.1111/1540-5885.1350440
https://doi.org/10.1111/1540-5885.1350440
Autor:
Patricia A. Snelson, F. Axel Johne
Publikováno v:
Industrial Marketing Management. 18:113-124
On the basis of an empirical study of large U.S. and U.K. firms, it is shown that product modification and updating (old product development) needs to be managed differently from the development of completely new products. Two groups of firms are com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bbd0b8cf830145b3e9017b88fdcb7f35
https://doi.org/10.1016/0019-8501(89)90028-x
https://doi.org/10.1016/0019-8501(89)90028-x
Autor:
P. Harborne, F. Axel Johne
Publikováno v:
International Journal of Bank Marketing. 3:54-71
Those banks which are active and experienced product innovators use organisational systems significantly different and better suited to the task of developing new products than those of less active product innovator banks. The findings, based on inte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::971c2f61dc2f567e32007867e6b43bb3
https://doi.org/10.1108/eb010750
https://doi.org/10.1108/eb010750
Autor:
Patricia A. Snelson, F. Axel Johne
Publikováno v:
Journal of Product Innovation Management. 5:114-128
In today's increasingly competitive climate, more and more managers are having to update themselves on the range of factors that determine product innovation success. Such successes can be measured at the project (product) level or at the program lev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8bb6c5be8088d0561003078bba7e99cc
https://doi.org/10.1111/1540-5885.520114
https://doi.org/10.1111/1540-5885.520114