Výsledky vyhledávání - "F. Axel Johne"

Product development approaches in established firms

Autor: Patricia A. Snelson, F. Axel Johne

Publikováno v: Industrial Marketing Management. 18:113-124

On the basis of an empirical study of large U.S. and U.K. firms, it is shown that product modification and updating (old product development) needs to be managed differently from the development of completely new products. Two groups of firms are com

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bbd0b8cf830145b3e9017b88fdcb7f35
https://doi.org/10.1016/0019-8501(89)90028-x

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How Large Commercial Banks Manage Product Innovation

Autor: P. Harborne, F. Axel Johne

Publikováno v: International Journal of Bank Marketing. 3:54-71

Those banks which are active and experienced product innovators use organisational systems significantly different and better suited to the task of developing new products than those of less active product innovator banks. The findings, based on inte

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::971c2f61dc2f567e32007867e6b43bb3
https://doi.org/10.1108/eb010750

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Success Factors in Product Innovation: A Selective Review of the Literature

Autor: Patricia A. Snelson, F. Axel Johne

Publikováno v: Journal of Product Innovation Management. 5:114-128

In today's increasingly competitive climate, more and more managers are having to update themselves on the range of factors that determine product innovation success. Such successes can be measured at the project (product) level or at the program lev

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8bb6c5be8088d0561003078bba7e99cc
https://doi.org/10.1111/1540-5885.520114

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