Designing the Process Model of Content Marketing with the Approach of Strengthening the Customers' Purchase Intention in the Keshavarzi Bank Services

Autor: Noroozi, Abdul Rahim, Sanafirad, Rasool, Eyvazi Heshmat, Ali Asghar

Publikováno v: Noroozi, Abdul Rahim and Sanafirad, Rasool and Eyvazi Heshmat, Ali Asghar Designing the Process Model of Content Marketing with the Approach of Strengthening the Customers' Purchase Intention in the Keshavarzi Bank Services. International Jornal of Digital content managment, 2023, vol. 4, n. 7, pp. 145-170. [Journal article (Paginated)]

Purpose: This research aims to design and explain the process model of content marketing with the approach of strengthening the customers' purchase intention in the field of Keshavarzi bank services. Method: This research is applied in terms of purpo

Externí odkaz: http://eprints.rclis.org/44947/