Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Eyal Biyalogorsky"'
Publikováno v:
International Journal of Research in Marketing. 39:212-226
We investigate how the status and functional benefits of cars’ brands lose value over time. Theoretically, we show that brands with a higher status, or that appeal to status-conscious consumers, exhibit steeper price decline over time. Empirically,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc41c22ddcbfea85ba375c3ebef6b480
https://doi.org/10.1016/j.ijresmar.2021.06.007
https://doi.org/10.1016/j.ijresmar.2021.06.007
Autor:
Oded Koenigsberg, Eyal Biyalogorsky
Publikováno v:
Production and Operations Management. 23:1539-1548
This article presents a model of the design and introduction of a product line when the firm is uncertain about consumer valuations for the products. We find that product line introduction strategy depends on this uncertainty. Specifically, under low
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fb33c3e9162a243276db5cbf69ad940a
https://doi.org/10.1111/poms.12167
https://doi.org/10.1111/poms.12167
Publikováno v:
Marketing Science. 32:554-569
This paper studies the strategic interaction between firms producing strictly complementary products. With strict complements, a consumer derives positive utility only when both products are used together. We show that value-capture and value-creatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b2fd72bbc17e03d1dfa1307ccfb6d549
https://doi.org/10.1287/mksc.2013.0785
https://doi.org/10.1287/mksc.2013.0785
Autor:
Oded Koenigsberg, Eyal Biyalogorsky
Publikováno v:
Quantitative Marketing and Economics. 8:461-490
In many industries firms have to make quantity decisions before knowing the exact state of demand. In such cases, channel members have to decide which firm will own the units until demand uncertainty is resolved. The decision about who should retain
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bc2f9d371535baac940c1b4eb8c76584
https://doi.org/10.1007/s11129-010-9090-z
https://doi.org/10.1007/s11129-010-9090-z
Publikováno v:
Journal of Marketing. 70:108-121
In this research, the authors examine the phenomenon of escalation bias in the context of managing new product introductions. In particular, they identify three general paths—Decision Involvement Inertia, Decision Involvement Distortion, and Belief
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ee0102b2c30ffdd7fc7a0ba2c5cce33f
https://doi.org/10.1509/jmkg.70.2.108
https://doi.org/10.1509/jmkg.70.2.108
Publikováno v:
Journal of Service Research. 5:303-315
Affiliate programs offer affiliates referral fees in return for directing potential customers into a merchant's Web site. Affiliates are commonly paid based on the number of leads converted by the merchant into customers (pay-per-conversion) or based
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bcdff652e1c596d46ef2fc3127354918
https://doi.org/10.1177/1094670503005004003
https://doi.org/10.1177/1094670503005004003
Autor:
Prasad A. Naik, Eyal Biyalogorsky
Publikováno v:
Marketing Letters. 14:21-32
Retailers did not immediately extend their business to the Internet environment, fearing that on-line activities could adversely impact their off-line sales. To facilitate assessment of the impact of on-line activities on off-line sales, we develop a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61b39986493a42f2706b5f32426df1e6
https://doi.org/10.1023/a:1022854017292
https://doi.org/10.1023/a:1022854017292
Publikováno v:
Marketing Science. 20:82-95
Sellers who plan to capitalize on the lifetime value of customers need to manage the sales potential from customer referrals proactively. To encourage existing customers to generate referrals, a seller can offer exceptional value to current customers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::92b7331726bb5fa954c00de845d831ff
https://doi.org/10.1287/mksc.20.1.82.10195
https://doi.org/10.1287/mksc.20.1.82.10195
Publikováno v:
Marketing Science. 18(4):605-610
In many business sectors such as airlines, hotels, trucking, and media advertising, customers' arrivals and willingness to pay are uncertain. Managers must decide whether to quote a price low enough to guarantee early sales, or to quote a higher pric
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::efff21ac19de97c76e083a1e383e1afd
Autor:
Eyal Biyalogorsky
Publikováno v:
International Series in Operations Research & Management Science ISBN: 9780387980188
In this chapter I assert that revenue management techniques like contingent pricing are not merely an optimal response by firms to exogenous conditions of uncertain demand that is spread over time but that sometimes one of the aims of those technique
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c033fd38db92b219693fad71a9c0fe1
https://doi.org/10.1007/978-0-387-98026-3_16
https://doi.org/10.1007/978-0-387-98026-3_16
