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pro vyhledávání: '"Ewelina Mikulska"'
Autor:
Alicja Grochowska, Ewelina Mikulska
Publikováno v:
Psychologia Ekonomiczna. :27-43
The aim of the research was to determine the associative structure of the Spolem brand, and to determine the attractiveness, emotions and sympathy for the brand in two groups of consumers: those aged 18–36 years ( N = 259) and above 45 years ( N =
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::01d8c5687b654f1f4921663daf33c793
https://doi.org/10.15678/pjoep.2017.12.03
https://doi.org/10.15678/pjoep.2017.12.03
