Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Ewelina Lacka"'
Publikováno v:
Golgeci, I, Lacka, E, Kuivalainen, O & Story, V 2022, ' Intra and inter-organizational paradoxes in product-service systems : Current insights and future research directions ', Industrial Marketing Management, vol. 107, pp. A25-A31 . https://doi.org/10.1016/j.indmarman.2022.10.018
Despite a strong imperative for servitization in a contemporary global marketplace characterized by increased dynamism, complexity, and hypercompetitiveness, firms implementing servitization and product-service systems are challenged by a variety of
Publikováno v:
Lacka, E, Boyd, D E, Ibikunle, G & Kannan, P K 2021, ' Measuring the real-time stock market impact of firm-generated content ', Journal of Marketing . https://doi.org/10.1177/00222429211042848
Firms increasingly follow an “always on” philosophy, publishing multiple pieces of firm-generated content (FGC) every day. Current methodologies used in marketing are unfit to unbiasedly capture the impact of FGC disseminated intermittently throu
Publikováno v:
Gölgeci, I, Gligor, D, Lacka, E & Raja, J Z 2021, ' Understanding the influence of servitization on global value chains : A conceptual framework ', International Journal of Operations and Production Management . https://doi.org/10.1108/IJOPM-08-2020-0515
Golgeci, I, Gligor, D M, Lacka, E & Raja, J 2021, ' Understanding the influence of servitization on global value chains: A conceptual framework ', International Journal of Operations and Production Management .
Golgeci, I, Gligor, D M, Lacka, E & Raja, J 2021, ' Understanding the influence of servitization on global value chains: A conceptual framework ', International Journal of Operations and Production Management .
PurposeThis paper examines the servitization phenomenon in the context of global value chains (GVCs) and presents a conceptual framework by connecting the two literature streams—servitization and GVCs—to depict the interconnected multilevel proce
Publikováno v:
Karampela, M, Lacka, E & McLean, G 2020, ' ‘Just be there’ : Social media presence, interactivity, and responsiveness, and their impact on B2B relationships ', European Journal of Marketing . https://doi.org/10.1108/EJM-03-2019-0231
Purpose In business-to-business (B2B) settings, research on social media sites (SMS) has primarily examined the benefits and challenges relating to their use, as well as factors driving their adoption. Recently, attention has turned to the consequenc
Publikováno v:
Chan, H K, Dai, J, Wang, X & Lacka, E 2019, ' Logistics and supply chain innovation in the context of the Belt and Road Initiative (BRI) ', Transportation Research Part E: Logistics and Transportation Review, vol. 132, pp. 51-56 . https://doi.org/10.1016/j.tre.2019.10.009
Since the Belt and Road Initiative (BRI) was first mentioned in 2013, it has created a lot of expectations in many aspects: international trade and economy, logistics infrastructure, policy and managerial implications, and so on. That said, research
Publikováno v:
Zavali, M, Lacka, E & De Smedt, J 2021, ' Shopping hard or hardly shopping : Revealing consumer segments using clickstream data ', IEEE Transactions on Engineering Management . https://doi.org/10.1109/TEM.2021.3070069
The recent rise of big data analytics is transforming the apparel retailing industry. E-retailers, for example, effectively use large volumes of data generated as a result of their day-to-day business operations data to aid operations and supply chai
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e26a42d00ae5089c4fc48da2af9856e3
https://lirias.kuleuven.be/handle/123456789/674786
https://lirias.kuleuven.be/handle/123456789/674786
Publikováno v:
De Smedt, J, Lacka, E, Nita, S, Kohls, H-H & Paton, R 2021, ' Session stitching using sequence fingerprinting for web page visits ', Decision Support Systems . https://doi.org/10.1016/j.dss.2021.113579
The nature of people's web navigation has significantly changed in recent years. The advent of smartphones and other handheld devices has given rise to web users consulting websites with more than one device, or using a shared device. As a result, la
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a5be8e38a3863cad4d59661ceb7d890b
https://www.pure.ed.ac.uk/ws/files/206644504/DeSmedtEtal2021DSSSessionStitching.pdf
https://www.pure.ed.ac.uk/ws/files/206644504/DeSmedtEtal2021DSSSessionStitching.pdf
Publikováno v:
Computers & Education
Lacka, E, Wong, T C & Haddoud, M 2020, ' Can digital technologies improve students' efficiency? Exploring the role of Virtual Learning Environment and Social Media use in Higher Education ', Computers & Education, vol. 163, 104099 . https://doi.org/10.1016/j.compedu.2020.104099
Lacka, E, Wong, T C & Haddoud, M 2020, ' Can digital technologies improve students' efficiency? Exploring the role of Virtual Learning Environment and Social Media use in Higher Education ', Computers & Education, vol. 163, 104099 . https://doi.org/10.1016/j.compedu.2020.104099
Digital technologies, including Virtual Learning Environment (VL) and Social Media (SM), are well adopted in the Higher Education (HE) setting, yet little is known about the role these tools play in supporting students' achievement of HE goals. This
Publikováno v:
Lacka, E, Chan, H K & Wang, X 2020, ' Technological advancements and B2B International Trade : A bibliometric analysis and review of industrial marketing research ', Industrial Marketing Management, vol. 88, pp. 1-11 . https://doi.org/10.1016/j.indmarman.2020.04.007
Lacka, E, Chan, H K & Wang, X 2020, ' Technological advancements and B2B international trade : A bibliometric analysis and review of industrial marketing research ', Industrial Marketing Management, vol. 88 . https://doi.org/10.1016/j.indmarman.2020.04.007
Lacka, E, Chan, H K & Wang, X 2020, ' Technological advancements and B2B international trade : A bibliometric analysis and review of industrial marketing research ', Industrial Marketing Management, vol. 88 . https://doi.org/10.1016/j.indmarman.2020.04.007
In the current business and political climate, deliberations concerning international trading agreements and their importance to B2B firms are increasing. Although the volume and value of international exchanges are growing, this study reveals that l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a9dc111459d5a799628ecf12fb7ed8ce
https://hdl.handle.net/1983/0642d2ab-3e0a-4c50-9fca-0184c1699294
https://hdl.handle.net/1983/0642d2ab-3e0a-4c50-9fca-0184c1699294
Autor:
Nick Yip, Ewelina Lacka
Publikováno v:
Industrial Management & Data Systems. 118:1251-1265
Purpose The popularity of e-commerce has increased significantly over recent years. However, this growth is not shared by all European Union states. One reason for this discrepancy is culture which impacts on e-commerce acceptance. The purpose of thi