Zobrazeno 1 - 10
of 37
pro vyhledávání: '"Ewa Glińska"'
Autor:
Ewa Glińska, Sławomira Hajduk
Publikováno v:
International Entrepreneurship Review, Vol 10, Iss 1 (2024)
Objective: The objective of the article is to develop a methodology of city ranking based on the criterion of a city’s brand image among its inhabitants. Research Design & Methods: The article discusses the utilization of the multi-criteria decis
Externí odkaz:
https://doaj.org/article/5fd44f32bb9948c29b18017cc410eb75
Publikováno v:
Oeconomia Copernicana, Vol 11, Iss 2, Pp 289-307 (2020)
Research background: Cooperation within the public and the private sectors is one of the conditions for a tourist region to achieve a competitive advantage, and it is one of the most important aspect for building a regional tourist brand. Research st
Externí odkaz:
https://doaj.org/article/219689652ed74157b71428b40325a766
Publikováno v:
PLoS ONE, Vol 16, Iss 6, p e0253166 (2021)
Stakeholder participation is particularly important when dealing with mobility problems in touristic remote areas, in which there is a need to find sustainable solutions to increase transport accessibility. However, the literature lacks research link
Externí odkaz:
https://doaj.org/article/0eae0bf419394c48b5ad099563dabb2a
Autor:
Ewa Glińska
Publikováno v:
Polityki Europejskie, Finanse i Marketing, Iss 10(59) (2013)
Shaping a recognizable image/brand of a particular town/city has become one of the possibilities to achieve the competitive advantage on the contemporary territory market. The main purpose of the paper is to present the categories of place brand iden
Externí odkaz:
https://doaj.org/article/9045f324f9154b1f83c9391e59544f41
Publikováno v:
Ekonomia i Środowisko - Economics and Environment. 82:287-311
The past decade has seen a rise in the significance of the Internet facilitating the communication between local governments and local stakeholders. A growing role in this dialog has been played by crowdsourcing. The paper aims to identify areas, for
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::88273ccde9b941975f865ce3ea88cd9d
https://doi.org/10.34659/eis.2022.82.3.519
https://doi.org/10.34659/eis.2022.82.3.519
Publikováno v:
Ekonomia i Środowisko - Economics and Environment. 80:150-188
This paper addresses the problem of transport systems in remote areas, defined by a set of constraints deriving from a sparse population, infrequent transportation location means stops and cost-effectiveness of the system. Remote areas attractive to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d399521f251eb64eb0349610099fd4bf
https://doi.org/10.34659/eis.2022.80.1.440
https://doi.org/10.34659/eis.2022.80.1.440
Publikováno v:
WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS. 19:1-12
In this paper the authors analyse the conditions of effective communication in the mentoring process. In the literature on the subject effective business communication is considered as a key to planning, leading, organizing and controlling the resour
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::43c612960cbce0c3d0fc197f70023344
https://doi.org/10.37394/23207.2022.19.1
https://doi.org/10.37394/23207.2022.19.1
Publikováno v:
WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS. 18:301-312
Functional Urban Areas (FUAs) are among the main actors of local development planning in the current perspective of the European Union. One of significant challenges in the management of such areas is the creation of an image or building of a city br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b6386f22ce10141162d60c907a9c81fc
https://doi.org/10.37394/23207.2021.18.31
https://doi.org/10.37394/23207.2021.18.31
Publikováno v:
Place Branding and Public Diplomacy. 17:78-92
Strategies of place branding are an important tool for managing the flow of human capital. At the same time, the diversification of the labor force predetermines the specificity of a region and influences its brand. Keeping in mind that strong and ef
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a811a146b051ccda52d73883a74939b
https://doi.org/10.1057/s41254-020-00183-2
https://doi.org/10.1057/s41254-020-00183-2
Publikováno v:
Engineering Management in Production and Services, Vol 12, Iss 3, Pp 57-73 (2020)
The European Union currently uses Functional Urban Areas (FUAs) as basic units for planning local development activities under its financial support. An important issue in terms of managing such areas is branding. FUAs are made of at least several te
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::34c654eb80ced5a92d91bf3984f2bde8
https://doi.org/10.2478/emj-2020-0019
https://doi.org/10.2478/emj-2020-0019