Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Evonne Kruger"'
Publikováno v:
Young Consumers. 3:69-80
Proposes a general rationale for acting cautiously when marketing to children, and indicates some possibly inappropriate managerial attitudes: for instance that minors are basically small adults, that parents rather than companies should protect chil
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a2b10585db41bf15a6f5d3e2184f9bd6
https://doi.org/10.1108/17473610210813466
https://doi.org/10.1108/17473610210813466
Publikováno v:
Journal of Management Education. 19:458-472
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::59c426fa25654cc6dff8d8fe1aead49a
https://doi.org/10.1177/105256299501900404
https://doi.org/10.1177/105256299501900404