Zobrazeno 1 - 10
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pro vyhledávání: '"Evelyne Resnick"'
Autor:
Evelyne Resnick, James de Roany
Si les marchés internationaux (États-Unis, Chine, Russie, Inde…) sont de plus en plus prometteurs, se lancer à l'export sans aucune expérience peut présenter des dangers : mauvaise évaluation des capacités de son entreprise à exporter, anal
Autor:
Evelyne Resnick, James de Roany
Les routes du vin, la réception de touristes à la propriété ou en gîte dans les vignobles, les visites privées de grands châteaux bordelais ou encore les journées vendanges sont autant de pistes que les vignerons et propriétaires de domaine
Autor:
Evelyne Resnick
Publikováno v:
Wine Brands ISBN: 9781349363728
‘We don’t believe that five guys sitting in a room should be able to know the right answers compared to the hundreds of people who are out there. We want to hear people’s comments.’ This statement was made by Kevin Kells, Development Director
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::04f0a003403392a739e0bcb1a836dd3c
https://doi.org/10.1057/9780230583733_7
https://doi.org/10.1057/9780230583733_7
Autor:
Evelyne Resnick
Publikováno v:
Wine Brands ISBN: 9781349363728
November 15, 2007, 12:01 AM, France. Millions of cases of Beaujolais Nouveau (the new Beaujolais wine, first of the year) are trucked out of a little French village to go across the world. In the United States, in the United Kingdom, in Japan, millio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f32e1a51d9e28ed6b5b107d9764e9a80
https://doi.org/10.1057/9780230583733_2
https://doi.org/10.1057/9780230583733_2
Autor:
Evelyne Resnick
Publikováno v:
Wine Brands ISBN: 9781349363728
In the old days — prehistoric times for the Web — about 1995, an American woman, living in France and owner of one of the most prestigious Bordeaux estates, was painfully surfing the Net on a Compuserve connection at 9600 bps. She read people’s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::597b9bf13d6a7bffd02b8bfe2e1f624a
https://doi.org/10.1057/9780230583733_6
https://doi.org/10.1057/9780230583733_6
Autor:
Evelyne Resnick
Publikováno v:
Wine Brands ISBN: 9781349363728
Marketing wine is a New World concept. The Old World overlooks marketing strategy. As Don and Petie Kladstrup pointed out in their book Wine and War, until World War II most winemakers in Europe felt that the only thing they had to do was make wine,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::080c697d24578f56ab64111237f39c42
https://doi.org/10.1057/9780230583733_5
https://doi.org/10.1057/9780230583733_5
Autor:
Evelyne Resnick
Publikováno v:
Wine Brands ISBN: 9781349363728
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::94ba718fe9228193a990b46ef3eb45a1
https://doi.org/10.1057/9780230583733_1
https://doi.org/10.1057/9780230583733_1
Autor:
Evelyne Resnick
Publikováno v:
Wine Brands ISBN: 9781349363728
The traditional wine consumer is dead! Long live the New Consumer! Changing patterns in the everyday life of consumers affect their values and trends. These global changes apply to the local consumer in his local environment, and create new trends an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::36f1ae49749cde1ee4cff8822fff2f5b
https://doi.org/10.1057/9780230583733_3
https://doi.org/10.1057/9780230583733_3
Autor:
Evelyne Resnick
Publikováno v:
Wine Brands ISBN: 9781349363728
In seventeenth-century England, in London, the Frenchman Francois Auguste de Pontac opened the tavern ‘L’Enseigne de Pontac,’ known as ‘The Pontacks,’ to promote his wine, the Pontac ‘claret.’ M. de Pontac was the owner of a wine estate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9146e5f1e7498996849cf6c71a10d24b
https://doi.org/10.1057/9780230583733_8
https://doi.org/10.1057/9780230583733_8