Zobrazeno 1 - 10
of 151
pro vyhledávání: '"Evandro Luiz Lopes"'
Autor:
Mayara Rodrigues Graça Babolim, Evandro Luiz Lopes, Aleixo Fernandes, Marcelo Carvalho, Luis Hernan Contreras Pinochet
Publikováno v:
Revista de Administração IMED, Vol 12, Iss 1, Pp 151-172 (2022)
We present in this paper a hypothesized model with antecedent variables of loyalty towards a website (website quality, reputation, security, perceived benefit and trust) and the mediating role of perceived value in this relationship. The collection w
Externí odkaz:
https://doaj.org/article/b3736c97c1574307aa02090cb04657c3
Publikováno v:
BBR: Brazilian Business Review, Vol 19, Iss 5, Pp 565-583 (2022)
In this study, the main objective is to identify the effect of ideological polarization on the generation of both hate and purchase intent (PI), in relation to a brand. A survey encouraged 206 participants to think that a significant brand would supp
Externí odkaz:
https://doaj.org/article/c10cfbbc197a435ab3761d391c9cd425
Autor:
Rejane Alexandrina Domingues Pereira do Prado, André Francisco Alcântara Fagundes, Evandro Luiz Lopes, Júlio Araujo Carneiro da Cunha
Publikováno v:
Revista de Ciências da Administração : RCA, Vol 24, Iss 63 (2022)
Dada a importância das pesquisas experimentais nas Ciências Sociais Aplicadas, especialmente no campo do Comportamento do Consumidor, e a relevância dos anais do Encontro da ANPAD (EnANPAD) e do Encontro de Marketing da ANPAD (EMA) para o desenvol
Externí odkaz:
https://doaj.org/article/2c1c283b93184ca8954fdfd9278962bd
Autor:
Carolina Pantuza Vilar dos Santos, Evandro Luiz Lopes, Julia Costa Dias, André Gustavo Pereira de Andrade, Celso Augusto Matos, Ricardo Teixeira Veiga
Publikováno v:
RAUSP Management Journal, Vol 56, Iss 3, Pp 348-366 (2021)
Purpose – Based on the assumption of the service-dominant logic (S-D logic) that every exchange is service-for-service and on the relevance of the beneficiary’s role in the co-creation of value, this paper aims to investigate the effects of engag
Externí odkaz:
https://doaj.org/article/fcfd60c01b1f4d1d903f92b7f97517a7
Publikováno v:
Consumer Behavior Review, Vol 6, Iss 1 (2022)
Sports sponsorship has been increasingly used as a marketing tool and as a financial support for the organization of sporting events. The aim of this study was to investigate whether consumer involvement with the brand, the product and the sporting e
Externí odkaz:
https://doaj.org/article/30dd60d939d64b28a65e83f2722f1afa
Autor:
Roseane Aparecida Almeida Souza orcid, Luis Hernan Contreras Pinochet, Marcia Carvalho de Azevedo, Evandro Luiz Lopes orcid
Publikováno v:
Navus: Revista de Gestão e Tecnologia, Vol 11, Pp 01-19 (2021)
Mapear as dimensões percebidas no ecossistema de bitcoin no Brasil. Foram identificadas as dimensões do bitcoin de acordo com a revisão sistemática da literatura a partir da análise bibliométrica. O instrumento de coleta de dados envolveu dois
Externí odkaz:
https://doaj.org/article/1eadb342d82947148b1b6cc9e01bcd96
Publikováno v:
RAUSP Management Journal, Vol 55, Iss 1, Pp 70-85 (2020)
Purpose – The purpose of this paper is to identify the influence of the company’s reputation and individual consumer involvement in the relationship between satisfaction, loyalty and willingness to pay more for a product. Design/methodology/appro
Externí odkaz:
https://doaj.org/article/7c2383a3263746f78c42191706fc3ef8
Autor:
Maria do Carmo Assis Todorov, Claudia Terezinha Kniess, Evandro Luiz Lopes, Cibele Barsalini Martins
Publikováno v:
Gestão & Produção, Vol 28, Iss 3 (2021)
Abstract: This study aimed to analyze the perception of the project manager regarding the Executive Secretary’s contribution in project management. The pursuit of competitive advantage has led organizations to be concerned with project management a
Externí odkaz:
https://doaj.org/article/c057568c23db48fd915169bb82a22dda
Autor:
Marcelo Carvalho, Evandro Luiz Lopes, Otávio Bandeira de Lamônica Freire, Cristiane Drebes Pedron
Publikováno v:
Teoria e Prática em Administração, Vol 9, Iss 2, Pp 106-120 (2019)
Objetivo – O objetivo deste artigo é mapear o arcabouço intelectual da pesquisa sobre falha de serviços por meio do levantamento dos estudos publicados sobre a temática entre 2008 e 2017. Metodologia – Estudo bibliométrico, contendo anális
Externí odkaz:
https://doaj.org/article/2daf6ca5ab7a47159c160936579e8dac
The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
Publikováno v:
BBR: Brazilian Business Review, Vol 16, Iss 2, Pp 102-117 (2019)
In a scenario in which the State is unable to serve the entire population, private health organizations have emerged, offering health plans and private assistance, called supplementary health systems. Given this context, the theme of this work is the
Externí odkaz:
https://doaj.org/article/e6f216059f6f40c9b4cc601d5844dcda