Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Eva Psatha"'
Publikováno v:
Tourism and Hospitality, Vol 3, Iss 1, Pp 80-99 (2022)
Although place branding in cross-border (c-b) areas is challenging, various c-b areas with common eco-natural and cultural characteristics are popular tourist brands in their own right. The emergence of c-b areas as destinations is not surprising sin
Externí odkaz:
https://doaj.org/article/8eb6a01c6d314b1691ea4d87b1cd2934
Publikováno v:
European Planning Studies. 28:1333-1354
The aim of this paper is to examine the relation between city/urban planning and city marketing / branding procedures through the analysis of Strategic Place Marketing implementation in two Greek c...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::efbde637ef9d653cf0f6e5a85a4a5d3d
https://doi.org/10.1080/09654313.2019.1701291
https://doi.org/10.1080/09654313.2019.1701291
