Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Eva Peknušiaková"'
Autor:
Eva Peknušiaková
Publikováno v:
ESPES, Vol 5, Iss 1, Pp 46-56 (2016)
The contribution refers to the current trend in the TV news production of the two Slovak commercial TV stations, which becomes the dominant image text in. Problematic is not only the quantity of visuals components in news spots, but also their freque
Externí odkaz:
https://doaj.org/article/171b832a609241d79cf4757d16086d1e
Autor:
Eva Peknušiaková
Publikováno v:
ESPES, Vol 4, Iss 1, Pp 47-56 (2015)
The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short
Externí odkaz:
https://doaj.org/article/3e964db039ef4d43b51cbb200dba7efe
Autor:
Peknušiaková, Eva1 eva.peknusiakova@unipo.sk, Regrutová, Lenka1 lenka.regrutova@unipo.sk
Publikováno v:
Marketing Identity. 2020, p471-481. 11p.