Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Eva Meersseman"'
Publikováno v:
Foods, Vol 10, Iss 9, p 2096 (2021)
Food pictures in advertisements, on packages, and on social media often display food with a bite in it. We investigated the effect of pictures of food with a bite (vs. no bite) on product attitudes, purchase intentions, and willingness to pay. In two
Externí odkaz:
https://doaj.org/article/498dfd0d40084df59db41df03d05c7ce
Publikováno v:
Foods, Vol 10, Iss 9, p 2194 (2021)
To tackle obesity, upgrading the image of healthy food is increasingly relevant. Rather than focusing on long-term benefits, an effective way to promote healthy food consumption through visual advertising is to increase its pleasure perception. We in
Externí odkaz:
https://doaj.org/article/c815721b44fd4aa796e98ca7b4b560eb
Publikováno v:
Ghent University Academic Bibliography
Consumers choose less unhealthy food when seeing pictures of food shot in a top perspective vs. a diner’s eye perspective. These two commonly used perspectives in food pictures respectively show the food vertically downwards, or mimic the viewing p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d085a61aa8d6a8efa720f391dcc328bb
https://doi.org/10.1016/j.foodqual.2020.104140
https://doi.org/10.1016/j.foodqual.2020.104140