Zobrazeno 1 - 10
of 250
pro vyhledávání: '"Eva M. Hyatt"'
Publikováno v:
Food Quality and Preference. 96:104375
A broad literature indicates two primary motives for consumers using organic food, a concern for health and a concern for the environment. Surprisingly, there is far less research examining the relationship between motivation and its principle antece
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::759212d4460b4abed8416ffd439333ea
https://doi.org/10.1016/j.foodqual.2021.104375
https://doi.org/10.1016/j.foodqual.2021.104375
Publikováno v:
Handbook of Eating and Drinking ISBN: 9783319753881
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::da58121652b94a92f2265887e7b42eb9
https://doi.org/10.1007/978-3-030-14504-0_181
https://doi.org/10.1007/978-3-030-14504-0_181
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
The organic movement has gained a lot of momentum in the last two decades and currently underlies a huge global market. Hand-in-hand with the growth in consumption of organic food around the world, academic research on organics has also made great st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e72f7094f785aeaddfc7fed0af1a960
https://doi.org/10.1007/978-3-030-39165-2_102
https://doi.org/10.1007/978-3-030-39165-2_102
Publikováno v:
The International Journal of Management Education. 16:205-223
Though it may be commonly believed that well-developed gender-based learner profiles exist, this is far from the case. This research is focused on compiling complete profiles for female and male learners from a dated and piecemeal literature and vali
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e46d4a283e2ef6762a2d4b57f3c77e87
https://doi.org/10.1016/j.ijme.2018.02.005
https://doi.org/10.1016/j.ijme.2018.02.005
Publikováno v:
Journal of Marketing Theory and Practice. 26:280-288
Hypothesis of no difference are null hypotheses for studies to show that populations differ. To show that populations are essentially the same, the appropriate null is that substantial differences do exist. We propose that there is a pent-up conceptu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3f9f77c2b78f61217eaaf94dba96b39
https://doi.org/10.1080/10696679.2018.1450634
https://doi.org/10.1080/10696679.2018.1450634
Autor:
Çam, Mehmet Safa1 (AUTHOR) msafacam@aksaray.edu.tr, Çelik, Fatih2 (AUTHOR), Ibrahim, Blend3,4 (AUTHOR), Gligor, David5 (AUTHOR)
Publikováno v:
Journal of Advertising. Sep2024, p1-20. 20p. 6 Illustrations.
Publikováno v:
The International Journal of Management Education. 15:11-29
We examine gender differences in learning style revealed by attitudinal response to participation in serious business games. Two hundred twenty undergraduate business students played The Marketing Game! and completed exit surveys soliciting their att
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41e2ca28d1695f1f60748a6fa7b3bb68
https://doi.org/10.1016/j.ijme.2017.02.001
https://doi.org/10.1016/j.ijme.2017.02.001
Publikováno v:
Services Marketing Quarterly. 38:46-56
Limited extant experimental research on advertising appeal effectiveness in the presence of price cues in a service offer provides the motivation for this study. While past research has fou...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ac758bdab6db2e8b88235afd8ce3b6e6
https://doi.org/10.1080/15332969.2017.1271207
https://doi.org/10.1080/15332969.2017.1271207
Autor:
Susan E.P. Bastian, Jacqueline H. Beckley, France Bellisle, Rebecca N. Bleibaum, David Blumenthal, Christina Bodin Danielsson, Ünal Ö. Boya, Armand V. Cardello, Edith Classen, Lukas Danner, Nicolas Darcel, Julien Delarue, Anestis Dougkas, John S.A. Edwards, Lawrence L. Garber, Davide Giacalone, Agnès Giboreau, I. Goisbault, Christina Hartmann, Heather J. Hartwell, Patrick Hehn, Nathalie Herbeth, Suzanne Higgs, Lotte Holm, Eva M. Hyatt, Sara R. Jaeger, Trent E. Johnson, Martin J. Kern, Carla Lynn Kuesten, Thierry Lageat, Jacob Lahne, Monica Laureati, René Lion, Thomas Bøker Lund, Dariah Lutsch, Johanna Mäkelä, Herbert L. Meiselman, Jun Niimi, Mari Niva, Ella Pagliarini, Frank Pessel, Uyen Thuy Xuan Phan, Betina Piqueras-Fiszman, Maartje P. Poelman, C. Porcherot, Sarah Price, Katelijn Quartier, Renata Ristic, Helen Ruddock, Laure Saulais, Michael Siegrist, Sara Spinelli, Ingrid H.M. Steenhuis, Heather Thomas, Jan Vanrie, M.C. Vignon-Mares, Brian Wansink, Elizabeth H. Zandstra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::89ab225789ef602412e24e7c38e3842d
https://doi.org/10.1016/b978-0-12-814495-4.09992-x
https://doi.org/10.1016/b978-0-12-814495-4.09992-x
Packaging in the store serves as a tool for persuasive communication. As such, a package represents a brand to shoppers in several ways—as a unique brand identifier, as a contrasting element that catches the eye, and as a carrier of brand meaning.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d10094c2d26ef3e4a4c3471f6927c17
https://doi.org/10.1016/b978-0-12-814495-4.00027-1
https://doi.org/10.1016/b978-0-12-814495-4.00027-1