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Selective Exposure Theory (Aruguete & Calvo, 2018; Bigné et al., 2020) suggests that on social media, viewers pay most attention to content which aligns with their values and preferences. Individuals engage in self-assessment by comparing themselves
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c6c0da0da9ad6952c9176106b0385871
https://strathprints.strath.ac.uk/82228/1/Scott_etal_CHB_2022_image_content_and_observer_body_satisfaction_influence_the_when_and_where_of_eye_movements.pdf
https://strathprints.strath.ac.uk/82228/1/Scott_etal_CHB_2022_image_content_and_observer_body_satisfaction_influence_the_when_and_where_of_eye_movements.pdf
