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pro vyhledávání: '"Eva C. Buechel"'
Autor:
Eva C Buechel, Ruoou Li
Publikováno v:
Journal of Consumer Research. 49:987-1013
Mysterious consumption items represent products that are chosen or purchased without knowing the exact nature of the product(s). In contrast to the widely accepted notion of uncertainty aversion, the present research shows that consumers prefer uncer
Publikováno v:
Journal of Consumer Research. 46:286-306
A hedonic contrast effect occurs when comparing a stimulus to its alternatives makes it better or worse. We find that counterfactual comparisons induce larger hedonic contrast effects when they are also social comparisons. Hedonic contrast effects in
Autor:
Claudia Townsend, Eva C. Buechel
Publikováno v:
Journal of Consumer Research. 45:275-297
Publikováno v:
Journal of Consumer Psychology. 28:612-628
Autor:
Jonah Berger, Eva C. Buechel
Publikováno v:
Journal of Consumer Psychology. 28:40-55
Online social networks have become extremely popular, but what drives sharing through these channels? We demonstrate that one of the most popular features of online social networks, microblogging (e.g., tweeting or sharing Facebook status updates), i
Autor:
Eva C. Buechel, Juliano Laran
Publikováno v:
Journal of the Association for Consumer Research. 2:123-135
After having a utilitarian experience, consumers may prefer to have another utilitarian experience or a hedonic experience. Similarly, after having a hedonic experience, consumers may prefer to have another hedonic experience or a utilitarian experie
Publikováno v:
Journal of experimental psychology. General. 146(5)
Affective forecasts are used to anticipate the hedonic impact of future events and decide which events to pursue or avoid. We propose that because affective forecasters are more sensitive to outcome specifications of events than experiencers, the out
Autor:
Chris Janiszewski, Eva C. Buechel
Publikováno v:
Journal of Consumer Research. 40:960-972
Customized assembly occurs when a consumer makes customization decisions and participates in the construction or modification of a product. While customization increases satisfaction with the end-product, less is known about the utility derived from
Autor:
Eva C. Buechel, Carey K. Morewedge
Publikováno v:
Emotion. 13:1023-1029
Affective forecasters often exhibit an impact bias, overestimating the intensity and duration of their emotional reaction to future events. Researchers have long wondered whether the impact bias might confer some benefit. We suggest that affective fo
Autor:
Eva C. Buechel, Carey K. Morewedge
Publikováno v:
The Psychological Science of Money ISBN: 9781493909582
Money is often used as a proxy for utility in economic and psychological research. Monetary sums are easily calculated and compared, and money is a stimulus with which almost all people are familiar. Even so, hedonic responses to monetary gains and l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ebf41466e4f5e4af52fb1f2059fbe235
https://doi.org/10.1007/978-1-4939-0959-9_5
https://doi.org/10.1007/978-1-4939-0959-9_5