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Publikováno v:
International Journal of Tourism Sciences. 14:1-23
In a highly competitive tourism environment, capitalizing on culinary resources such as food and beverage-related events is an effective marketing tool that can enhance a destination image and tourist experience. This study adopted an integrated appr
Autor:
Jingxue (Jessica) Yuan, Eunmi Sohn
Publikováno v:
International Journal of Culture, Tourism and Hospitality Research. 7:118-131
PurposeThe purpose of this paper is to provide psychographic and demographic profiles of people interested in culinary tourism.Design/methodology/approachThe study was conducted in the First Lubbock Wine Festival in Texas, incorporating Values and Li