Zobrazeno 1 - 10
of 32
pro vyhledávání: '"Eun-Young Rhee"'
Autor:
Eun-Jung Lee1 rusia33@yahoo.co.kr, Eun-Young Rhee
Publikováno v:
Journal of Brand Management. Jun2008, Vol. 15 Issue 6, p465-489. 25p. 1 Diagram, 8 Charts.
Publikováno v:
International Journal of Costume and Fashion. 12:29-48
The purpose of this study was to examine the relationship between consumer spatial behavior and consumer characteristics based on trade area selection criteria. 469 female consumers who lived in the two new towns near Seoul. Bundang and lisan. partic
Autor:
Mi-Ah Lee, Eun-Young Rhee
Publikováno v:
Journal of the Korean Society of Clothing and Textiles. 34:1671-1686
This research presents a fashion adoption process model based on collective selection theory and examines the differences in the consumer adoption process of merchandising types at each stage of the fashion cycle. A questionnaire survey of 472 adult
Autor:
Eun-Young Rhee, Namhee Yoon
Publikováno v:
Journal of the Korean Society of Clothing and Textiles. 34:1403-1414
Consumer decisions and responses about the price to pay vary. Some consumers might decide the appropriate price range prior to shopping, while others compare and evaluate prices. Especially, consumers can have different reference points for price eva
Autor:
Sun-Young Ko, Eun-Young Rhee
Publikováno v:
Journal of the Korean Society of Clothing and Textiles. 34:1087-1099
This study explores the retail environment factors of the changes mentioned in the "Factors and Directions of the Change of the Apparel Retail Structure in Korea" (Part I) to understand the changes in apparel retail institutions. This study was done
Autor:
Eun-Young Rhee, Hee-Kang Moon
Publikováno v:
Journal of the Korean Home Economics Association. 48:15-30
The objective of this study is to identify the relationship quality and relationship benefit, which has greater explanatory power in predicting fashion consumers` future loyalty. This study is particularly interested in the different explanatory powe
Autor:
Eun-Young Rhee, Mi-Ah Lee
Publikováno v:
Journal of the Korean Society of Clothing and Textiles. 33:1755-1767
This article develops the perceived attributes of fashion goods and hierarchical structure among these attributes. In-depth interviews of 12 adult women in the exploratory research and a questionnaire survey of 472 adult women in the empirical resear
Autor:
Hyun-Jeong Jin, Eun-Young Rhee
Publikováno v:
Journal of the Korean Society of Clothing and Textiles. 33:1601-1610
Unplanned purchase is an unexpected buying behavior affected by product or marketing stimuli. Unplanned purchase does not follow the order of the rational decision making process. Through an in-depth interview, this study classified the types of unpl
Autor:
Eun-Young Rhee, Dae-Geun Jun
Publikováno v:
Journal of the Korean Society of Clothing and Textiles. 33:1564-1574
This study identifies the effects of fashion innovativeness and style-innovation attributes of young female adults in fashion adoption. Date collecting using a written survey instrument yielded 801 complete responses from female consumers between the
Autor:
Eun-Young Rhee, Dae-Geun Jun
Publikováno v:
Journal of the Korean Society of Clothing and Textiles. 32:1739-1749
This study aimed to investigate the effects of innate innovativeness of young female adults on involvement and fashion innovativeness. To explain conceptual structure of adult women`s fashion innovativeness, 4 dimensions of innate innovativeness were