Výsledky vyhledávání - "Eugene J. Kelley"

Buyer Behavior in a Stagflation/Shortages Economy

Autor: Eugene J. Kelley, L. Rusty Scheewe

Publikováno v: Journal of Marketing. 39:44

We are rapidly approaching an economic crisis of unprecedented proportions . . . we will never again return to the "normalcy" we knew in earlier periods because the continuing and growing energy problems will make that impossible . ... The problem is

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f8c419d8fe247793e5db61b5d5fc062f
https://doi.org/10.2307/1250114

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Interdisciplinary Horizons in Marketing

Autor: William Lazer, Eugene J. Kelley

Publikováno v: Journal of Marketing. 25:24

Marketing has reached a stage in its development as a discipline where critical evaluation of research findings and theories from other fields can add new dimensions to the field of marketing. More materials of other disciplines are likely to be inco

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4c1a69d9b28e49d755b26a51e3f210eb
https://doi.org/10.2307/1248607

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