Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Ethel Claffey"'
Autor:
Ioanna Roussaki, Kevin Doolin, Antonio Skarmeta, George Routis, Juan Antonio Lopez-Morales, Ethel Claffey, Manuel Mora, Juan Antonio Martinez
Publikováno v:
Digital Communications and Networks, Vol 9, Iss 1, Pp 183-193 (2023)
The digital transformation in agriculture introduces new challenges in terms of data, knowledge and technology adoption due to critical interoperability issues, and also challenges regarding the identification of the most suitable data sources to be
Externí odkaz:
https://doaj.org/article/1040101865e7485489c961b01e295f35
Publikováno v:
Journal of Business & Industrial Marketing.
Purpose This paper aims to investigate how actors in the farmer’s network influence the adoption of smart farming technology (SFT) and to understand how social media affects this adoption process, in particular focusing on the influence of social m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4652cad49abfc5efb85ea8847d86953d
https://doi.org/10.1108/jbim-01-2022-0060
https://doi.org/10.1108/jbim-01-2022-0060
Autor:
Mairead Brady, Ethel Claffey
Publikováno v:
Journal of Marketing Management. 35:1047-1079
Emergent perspectives in marketing highlight new opportunities for leveraging social media as a means to build customer–firm relationships through consumer engagement. Drawing from cognitive apprai...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::32aec03af0e1bab04e53ed9a5b2e847d
https://doi.org/10.1080/0267257x.2019.1601125
https://doi.org/10.1080/0267257x.2019.1601125
Autor:
Mairead Brady, Ethel Claffey
Publikováno v:
Psychology & Marketing. 34:356-375
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::feb947c07c735c3de65556708b4960bc
https://doi.org/10.1002/mar.20994
https://doi.org/10.1002/mar.20994
Autor:
Ethel Claffey, Mairead Brady
Publikováno v:
Journal of Customer Behaviour. 13:325-346
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f32aeb184ab946bb092d1e83bb8e41c
https://doi.org/10.1362/147539214x14185702584405
https://doi.org/10.1362/147539214x14185702584405
Publikováno v:
IEEE Communications Magazine
IEEE Communications Magazine, Institute of Electrical and Electronics Engineers, 2017, 55 (10), pp.168-175. ⟨10.1109/MCOM.2017.1700037⟩
IEEE Communications Magazine, Institute of Electrical and Electronics Engineers, 2017, 55 (10), pp.168-175. ⟨10.1109/MCOM.2017.1700037⟩
International audience; CA-MSNs are more intelligent and user-friendly than conventional online or mobile social networks. We first classify CA-MSNs into four categories, and divide their life cycle into four phases: discovery, connection, interactio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e8aaf6b1a37a1904da63ed195dc5929a
https://hal.archives-ouvertes.fr/hal-01640320
https://hal.archives-ouvertes.fr/hal-01640320
