Zobrazeno 1 - 2
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pro vyhledávání: '"Ethan Pew"'
Publikováno v:
Marketing Letters. 32:313-323
Galak and Kahn (2021), in their recent contribution on the organizational climate in Marketing academia, highlight important transgressions perceived by women and under-represented minorities. By focusing on gender, this article complements, and supp
Publikováno v:
SSRN Electronic Journal.
The literature on monetary giving has largely focused on the psychological mechanisms that underlie prosocial giving behaviors. Yet in practice giving is almost always done in response to a solicitation or "ask." In this paper we study solicitation s