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of 2
pro vyhledávání: '"Estlund, Anton"'
Autor:
Sjöö, Sandra, Estlund, Anton
The purpose of this study was to determine how to attract participants from all over Sweden to partake in the John Bauer Trail Run and increase the awareness of it employing a well planned cross-media strategy. To achieve this purpose a thorough stud
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27614
TRAIL RUNNING ACROSS MEDIA: : A qualitative study of cross media marketing for John Bauser Trail Run
Autor:
Sjöö, Sandra, Estlund, Anton
The purpose of this study was to determine how to attract participants from all over Sweden to partake in the John Bauer Trail Run and increase the awareness of it employing a well planned cross-media strategy. To achieve this purpose a thorough stud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::b1572a1bb850f7dde5926f46e5d9f5e3
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27614
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27614