Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Estetia Adistsany Salwanisa"'
Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 7, Iss 3 (2024)
This study explores how live streaming shopping, twin event promotions, and E-WOM impact impulse buying behavior among Gen Z users of the Shopee e-commerce platform. It is intended to serve as a scholarly reference for future research. The study empl
Externí odkaz:
https://doaj.org/article/02da7d5955db40fa93eeac51d61ab40d