Zobrazeno 1 - 1
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pro vyhledávání: '"Esteban Pelayo Villarejo"'
Publikováno v:
Review of Economic and Business Studies, Vol 12, Iss 2, Pp 207-237 (2019)
Segmentation of clients is a strategy widely used by companies and marketing units to sell their process. However, this concept is not so well established and widespread in public agencies supporting SME innovation. What are the benefits of designing