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Communication for Behavior Change : Volume Lll: Using Entertainment–Education for Distance Education
Autor:
Esta de Fossard, Michael Bailey
A valuable resource for creating distance education programs for radio, TV, Internet and mobile, using an entertainment–education approach. This volume explains how to integrate education into an entertaining format so that it holds people's attent
Autor:
Esta de Fossard, John Riber
The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. The book teaches people how to: • Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience •
Autor:
Esta de Fossard
The book demonstrates how to create RADIO DRAMAS that encourage people to make positive behavioral changes to improve their lives. It provides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract
Autor:
Esta de Fossard
It has long been known that carefully constructed programs delivered through the media, such as radio, television and, more recently, Internet can have a profound effect on social development and behavior. There is, however, increasing acknowledgment
Autor:
Esta de Fossard, John Riber
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book—the second in a t
Autor:
Esta de Fossard
Throughout the world, the media is used in various ways to promote social awareness and initiate social development. Of all the available means of communication, radio is still the one with the maximum reach in most developing countries. This book, t
Publikováno v:
Entertainment-Education and Social Change ISBN: 9781410609595
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7106adedc2ad574fa72806360f2f8ee
https://doi.org/10.4324/9781410609595-9
https://doi.org/10.4324/9781410609595-9