Zobrazeno 1 - 10
of 47
pro vyhledávání: '"Esmail Salehi-Sangari"'
Publikováno v:
Journal of Business & Industrial Marketing. 34:1468-1481
PurposeThe purpose of this paper is to call for a scrutiny of the dualist approach to business-to-business (B2B) and business-to-customer (B2C) marketing in industries driven by consumer-generated content. It posits that individual consumer-centric f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::731870d04aca6f57625a679cfe0ee47b
https://doi.org/10.1108/jbim-11-2018-0329
https://doi.org/10.1108/jbim-11-2018-0329
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Digital advocacy by employees can provide the firm with reach and desirable outcomes. Increased reach and visibility can impact an organization’s brand awareness and employer branding (Sivertzen et al. 2013; Tsimonis and Dimitriadis 2014). In addit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e154c8e00d92c9a6d53ca6991b831fb
https://doi.org/10.1007/978-3-030-39165-2_57
https://doi.org/10.1007/978-3-030-39165-2_57
Publikováno v:
Production Planning & Control. 29:289-300
This study addresses the critical research issue of how supplier delivery performance can be enhanced by integrating information sharing into volume and delivery flexibility. This study developed a research model to relate information sharing on dema
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c15fc7720d0671c10f44484caffd02e5
https://doi.org/10.1080/09537287.2017.1420261
https://doi.org/10.1080/09537287.2017.1420261
Publikováno v:
Electronic Journal of Research in Educational Psychology. Número 25 Vol. 9 (3)
Introduction. This paper provides a preliminary analysis of the effects of Facebook usage by undergraduate students at Luleå University of Technology in Sweden. The proposed research model tests the perceived effect of personality traits, self-regul
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::023837faca2ee550971534d0f2f49be2
https://doi.org/10.25115/ejrep.v9i25.1465
https://doi.org/10.25115/ejrep.v9i25.1465
Publikováno v:
Business Horizons. 58:347-353
Companies can engage with many online social networks and communities to attract customers, disseminate product information, conduct research, and stimulate innovation. However, for these activities to be successful, it is key that consumers at these
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::18ab3d190fe0023d561560f143b109db
https://doi.org/10.1016/j.bushor.2015.01.008
https://doi.org/10.1016/j.bushor.2015.01.008
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Retailers are facing major changes, including intensified competition, increased internationalization, and technological advances, which are transforming the competitive landscape at a fast pace. Simultaneously we see an emerging paradigm shift in co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5bddc130e7874cb9b9f92e78ca1619bb
https://doi.org/10.1007/978-3-319-45596-9_49
https://doi.org/10.1007/978-3-319-45596-9_49
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
Communication and public relations play a pivotal role in crisis management (Tirkkonen and Luoma‐aho 2011). Due to the high levels of uncertainty created during a crisis, stakeholders have a strong need for fast and accurate information (Seeger and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a788b1fa071d46b7e338f4e477bc219
https://doi.org/10.1007/978-3-319-26647-3_197
https://doi.org/10.1007/978-3-319-26647-3_197
Publikováno v:
Transforming Government: People, Process and Policy. 6:300-321
PurposeDespite the growth in adoption of technology by governments, the assessment of quality in electronically delivered public services has been relatively lacking. Past researches on information systems have identified information and service qual
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a51f2f53d9bfd2b3ebce5c848ba23482
https://doi.org/10.1108/17506161211251281
https://doi.org/10.1108/17506161211251281
Publikováno v:
Journal of Financial Services Marketing. 16:263-274
Contests are a ubiquitous form of promotion widely adopted by financial services advertisers, yet, paradoxically, academic research on them is conspicuous in its absence. This work addresses this gap by developing a model of contest engagement and pe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b444189f1211d48cd94420164a1aaa29
https://doi.org/10.1057/fsm.2011.18
https://doi.org/10.1057/fsm.2011.18
Autor:
Esmail Salehi Sangari
Publikováno v:
Journal of Financial Services Marketing. 19:71-73
Personal selling and sales management in the marketing of financial services : Introduction to the special issue
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::630d9087325ea897d830c793b7eb2aed
https://doi.org/10.1057/fsm.2014.12
https://doi.org/10.1057/fsm.2014.12