Výsledky vyhledávání - "Eskengren, Eveline"

Dissertation/ Thesis

Augmented Reality, the future of marketing? : A qualitative study investigating consumers' perceptions of Augmented Reality Marketing within the context of High Involvement Products

Autor: Eskengren, Eveline, Hultin, Elin

Externí odkaz: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-56745

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Dissertation/ Thesis

Time to Involve : Employee Involvement in CSR Activities - A Qualitative Study Investigating Contributors to Involvement in CSR among Employees

Autor: Brengesjö, Ellen, Eskengren, Eveline

In recent years, the concept of Corporate Social Responsibility (CSR) has been widely studied. Scholars agree that employee involvement is crucial for successful implementation of CSR, however complexities exist as employee involvement in CSR is not

Externí odkaz: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48811

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