Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Esi Abbam Elliot"'
Autor:
Esi Abbam Elliot, Carmina Cavazos
Publikováno v:
Journal of Business Research. 131:722-734
Transmodernity, fueled by factors such as a heightened sense of ethnic pride among ethnic minority consumers, represents a significant marketing opportunity. We advance new perspectives on culture and the interconnected consumer through analyzing vis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa2dbfe4c583d3b8fed24f591f4eee71
https://doi.org/10.1016/j.jbusres.2021.01.054
https://doi.org/10.1016/j.jbusres.2021.01.054
Publikováno v:
Thunderbird International Business Review. 63:303-317
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::642828724e0921acbdfa8afb2a5a6878
https://doi.org/10.1002/tie.22179
https://doi.org/10.1002/tie.22179
Publikováno v:
Journal of Macromarketing. 39:304-333
The rapid global expansion of marketers from one emerging market to another such as countries in Africa, Latin America, Central Asia, and the Middle East is dramatically changing the landscape of international business relationships. A leading exampl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9bd46d9781abc1eeea119edfd35cd735
https://doi.org/10.1177/0276146719842225
https://doi.org/10.1177/0276146719842225
Publikováno v:
International Marketing Review. 35:619-636
Purpose The purpose of this paper is to investigate how technological innovations mitigate inefficiencies in marketing channels in the context of microfinance markets in emerging markets. By examining in detail, specific market inefficiencies that in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a8c5a4f661f6f68a59fb11916a6969a
https://doi.org/10.1108/imr-11-2015-0256
https://doi.org/10.1108/imr-11-2015-0256
Autor:
Naomi Mandel, Frank Cabano, Esi Abbam Elliot, Meryl P. Gardner, Elizabeth A. Minton, Daniele Mathras
Publikováno v:
Journal of Services Marketing. 31:351-361
Purpose The USA is witnessing a conflict between LGBTQ (lesbian, gay, bisexual, transgender and queer) consumers/supporters and Christian fundamentalist service providers/opponents regarding whether service can be denied based on religious values. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::32bc31c4b16e4bc3d11a67ffd75308d8
https://doi.org/10.1108/jsm-05-2016-0196
https://doi.org/10.1108/jsm-05-2016-0196
Autor:
Elizabeth J. Wilson, Esi Abbam Elliot
Publikováno v:
Journal of Business Research. 69:3058-3068
This research explores brand meaning for a focal higher education institution (HEI) using metaphor analysis for deep insight. Two contributions come-to-light. First, the research addresses the call by Hemsley-Brown and Goonawardana (2007) to advance
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b077475c39b5dbdd845050a1c424870c
https://doi.org/10.1016/j.jbusres.2016.01.021
https://doi.org/10.1016/j.jbusres.2016.01.021
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
The rapid global expansion of marketers from one emerging market to another such as countries in Africa, Latin America, Central Asia, and the Middle East is dramatically changing the landscape of international business relationships. A leading exampl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6f2aa8aeffd9c41412e489810f55cd7
https://doi.org/10.1007/978-3-030-02568-7_170
https://doi.org/10.1007/978-3-030-02568-7_170
Autor:
Esi Abbam Elliot
Publikováno v:
Journal of Business Research. 69:18-24
This study investigates how craft consumption illuminates consumer self-transformation. Craft consumption refers to activities in which consumers personalize their products by designing and making what they consume themselves (Campbell, 2005). Our wo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a8ebbe6b204cdc225c22ceef2a96d277
https://doi.org/10.1016/j.jbusres.2015.07.016
https://doi.org/10.1016/j.jbusres.2015.07.016
Publikováno v:
International Marketing Review. 32:200-218
Purpose – The purpose of this paper is to develop a more thorough understanding of cognitive social capital (shared representations) building in a multicultural marketing context. Design/methodology/approach – An ethnographic study with in-depth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::13eb8b977040d01a79e81573017d7703
https://doi.org/10.1108/imr-01-2014-0032
https://doi.org/10.1108/imr-01-2014-0032
Many scholarly studies point to the growing cultural diversity in the marketplace and subsequent cultural learning mechanisms adapted by marketers and consumers. This research advances the theoretical and instrumental understanding of cultural learni
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1f1f1a0ea4089068d0c187ea7d15c8a2