The effect of cause-related marketing on the consumer purchase intention: focusing on the meditating variables (studied on clients of Ghalamchi educational services)

Autor: Rashid, Ali Asghar, Hamidizade, Ali, Esfidani, Mohhamad Rahim, Matin, Hasan Zaree

Publikováno v: International Journal of Business Forecasting and Marketing Intelligence; 2016, Vol. 2 Issue: 3 p233-247, 15p