The relationship of internet banking users' emotional brand experiences and consumer-based brand equity

Autor: Sibel Akın, Esen Gürbüz

Publikováno v: European Journal of Management Studies, Vol 29, Iss 1, Pp 85-113 (2024)

Purpose – It is observed that bank transactions are at the top of the list as consumers' online transactions increase day by day. We assume that creating an emotion-rich experience will be more effective in ensuring brand awareness, brand associati

Externí odkaz: https://doaj.org/article/fc6fc8a260a843ccb966a1f853577ec3

İnşaat ve Enerji Sektöründe Beton Direk Üretimi Planlamasına Örnek Bir Model Önerisi: Tamsayılı Doğrusal Programlama(A Case Model Suggestion To Production Planning Of Concrete Pile In Construction And Energy Sector: Integer Linear Programming)

Autor: Ahmet ERGÜLEN, Esen GÜRBÜZ

Publikováno v: Yönetim ve Ekonomi, Vol 13, Iss 1, Pp 01-15 (2006)

Achieving efficiency in production to a great extend requires planning production activities in a way that fits into companies’ goals. In order to achieve the goals in production planning, different models that could take many criteria up to the mo

Externí odkaz: https://doaj.org/article/ee0eb5f52e84481fbcb82feef7f90158

BİST Sürdürülebilirlik Endeksindeki Şirketlerin Etkinliklerinin Ölçülmesi: Veri Zarflama Analizi İle Bir Uygulama1 Measuring the Efficiency of Companies in BIST Sustainability Index: An Application With Data Envelopment Analysis

Autor: Esen GÜRBÜZ, Harun DUMLU

Publikováno v: İşletme Araştırmaları Dergisi, Vol 10, Iss 2, Pp 223-244 (2018)

Artan rekabet ortamında işletmeler elde etmek istedikleri çıktılara ulaşmak için girdilerini minimum seviyede tutarak etkin faaliyet yürütmek zorundadırlar. Minimum girdilerle maksimum çıktıları elde etmek işletmelerin etkinliğini, ve

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doajarticles::ebbd373ef66f8c6ee397979c1fcfdace
https://isarder.org/2018/vol.10_issue.2_article13_full_text.pdf

Theory of New Product Development and Its Applications

Autor: Esen Gürbüz

Publikováno v: Marketing

A product which can be a physical object or a service should be functional and emotional to satisfy the customer's need, and to offer value, be delivered as the way customer demanded. Also, it has to include other specific elements like providing cus

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5e42f1845f886d95e1bd98a0890d6712
https://doi.org/10.5772/intechopen.74527

ÜRÜNLERİN EKONOMİK SOSYAL VE ÇEVRESEL BAŞARILARININ BELİRLENMESİ: TÜRKİYE GIDA SEKTÖRÜ ARAŞTIRMASI

Autor: ESEN GÜRBÜZ, ÖMÜR DEMİRER

Publikováno v: Cilt: 21 Sayı: 1; Volume: 21, Issue: 1 85-107
Dokuz Eylül Üniversitesi İktisadi İdari Bilimler Fakültesi Dergisi
Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Vol 21, Iss 1 (2013)

An Empirical Investigation on the Turkish Food Industry Altough there are studies which evaulate and explain the importance of environmental, social and economic success of a product, it is important to evaluate the considerable success of these thre

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::29083e4aa69a0a8d1b078611aa5400d3
https://dergipark.org.tr/tr/pub/deuiibfd/issue/22751/242865