Zobrazeno 1 - 10 of 16 pro vyhledávání: '"Ertekin, Selcuk"'
1
Dissertation/ Thesis
An Assessment of Consumers' Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector
Autor: Ertekin, Selcuk
This study aimed to address consumers' stereotypical categorizations in the form of essentialist views about foreign cultures and their effect on individual consumers, including their negative or aroused emotions and subsequent retail patronage behav
Externí odkaz: https://digital.library.unt.edu/ark:/67531/metadc28417/
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3
Conference
You are Beautiful! Promoting Beauty Products through Social Media in the United States, Germany and Brazil.
Autor: Ertekin, Selcuk1, Muller, Regine2, Pryor, Susie3
Publikováno v: Society for Marketing Advances Proceedings. Nov2016, p209-217. 9p.
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4
Akademický článek
AN EMPIRICAL STUDY OF CONSUMER MOTIVATIONS TO USE IN-STORE MAPPING APPLICATION.
Autor: ERTEKIN, SELCUK1, PRYOR, SUSIE2, PELTON, LOU E.3
Publikováno v: Marketing Management Journal. Spring2017, Vol. 27 Issue 1, p63-74. 12p.
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5
Conference
FRANCHISING: A REVIEW OF LITERATURE FROM MARKETING PERSPECTIVE.
Autor: Ertekin, Selcuk1
Publikováno v: AMA Winter Academic Conference Proceedings. 2010, Vol. 21, p161-172. 12p. 1 Diagram, 2 Charts.
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6
Conference
Why Generation Y Chooses to be Brand Loyal? An Exploration of the Antecedents of Brand Loyalty in Clothing.
Autor: Ertekin, Selcuk1
Publikováno v: Society for Marketing Advances Proceedings. 2007, p87-91. 5p. 3 Charts.
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7
Conference
Should Future Marketers be Trained or Educated?
Autor: Ertekin, Selcuk1
Publikováno v: Society for Marketing Advances Proceedings. 2007, p79-82. 4p.
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8
Akademický článek
Raising the Bar for Consumer Engagement: Qualitative Investigation of Attitudes for Quick Response Codes in Magazine Advertisements.
Autor: Ertekin, Selcuk1, Pelton, Lou E.2
Publikováno v: Journal of Marketing Development & Competitiveness. 2014, Vol. 8 Issue 3, p84-94. 11p.
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9
Kniha
Shoppable Videos Are In: How Do Consumers Respond?
Autor: Ertekin, Selcuk
Publikováno v: Creating Marketing Magic & Innovative Future Marketing Trends; 2017, p579-588, 10p
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10
Kniha
Social Media Links on Magazine Advertisements: An Exploration of Consumers' Viewpoint.
Autor: Ertekin, Selcuk, Pryor, Susie
Publikováno v: Creating Marketing Magic & Innovative Future Marketing Trends; 2017, p265-277, 13p
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