Zobrazeno 1 - 10
of 58
pro vyhledávání: '"Ernest Cyril De Run"'
Publikováno v:
International Review of Management and Marketing, Vol 6, Iss 3, Pp 631-640 (2016)
This paper seeks to examine the effect of ethnic identification strength between the Malays and Chinese towards purchasing “Made in China” products. A quantitative approach by means of self-administered questionnaire was adopted. 252 Malay and 25
Externí odkaz:
https://doaj.org/article/2af3bbc356014f7f877aeed30c81a7f4
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 17, Iss 54, Pp 769-787 (2015)
Objective – This study aims to investigate the attitude of Malaysian young adults towards advertising. How this segment responds to advertising, and how ethnic/cultural differences moderate are assessed. Design/methodology/approach – A quantit
Externí odkaz:
https://doaj.org/article/a64067a3fa334153b2bc60c42d88ace3
Autor:
Ernest Cyril de Run, Hiram Ting
Publikováno v:
Tržište, Vol 25, Iss 2, Pp 143-160 (2013)
This research is aimed at determining the attitudes with regard to advertising from the perspective of generational cohorts in Sarawak. A two-phase of study was conducted to firstly identify generational cohorts in the state and, secondly, to investi
Externí odkaz:
https://doaj.org/article/591814085f6d40b5877ad1db36b8a43b
Autor:
Muhammad Kashif, Umair Altaf, Sajid Ali, Umer Asif, Hafiz Muhammad Ayub, Wafa Abeer, Ernest Cyril De Run
Publikováno v:
Tržište, Vol 24, Iss 2, Pp 245-261 (2012)
This qualitative study explores Pakistani children’s views regarding TV advertising and outlines the factors impacting their choice of snack brands. Thirty-six children from three schools were selected purposefully and qualitative data was collecte
Externí odkaz:
https://doaj.org/article/d2010a34f07b4d23a0e5c23953345eaa
Publikováno v:
Problems and Perspectives in Management, Vol 7, Iss 1 (2009)
Externí odkaz:
https://doaj.org/article/3662862c57c54916b5f5f3cc7624fd49
Publikováno v:
Journal of Islamic Marketing, 2015, Vol. 6, Issue 3, pp. 429-446.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JIMA-12-2013-0086
Publikováno v:
Journal of Mixed Methods Research. 14:403-424
The purpose of this article is to illustrate how mixed methods research can be applied as a rigorous method for developing a quantitative instrument responsive to an indigenous culture in Malaysia. In a sequential research design, a three-round Delph
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a915079a356cc5be8d56df30494e7615
https://doi.org/10.1177/1558689819857530
https://doi.org/10.1177/1558689819857530
Publikováno v:
Journal of Strategic Marketing. 28:225-245
Intense competition for student enrollment has created a strong need for higher education institutions, especially those that offer graduate degree programs, to differentiate themselves. This artic...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83e090df1d144e81a957ab84bf396d02
https://doi.org/10.1080/0965254x.2018.1496131
https://doi.org/10.1080/0965254x.2018.1496131
Publikováno v:
Journal of Islamic Marketing. 9:384-401
Purpose This paper aims to examine the impact of increasing the intensity of religious cues in financial service advertisements on target and non-target groups. Design/methodology/approach To test the proposed hypotheses, a 2 (Religion: Muslims versu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4da6b15bd2afb1b5e0571fff5a68f52a
https://doi.org/10.1108/jima-03-2017-0034
https://doi.org/10.1108/jima-03-2017-0034
Publikováno v:
Kasetsart Journal of Social Sciences, Vol 39, Iss 1, Pp 109-115 (2018)
Notwithstanding the prevalent use of generation labels and descriptions from U.S. sources in the marketing literature and segmentation practices in Malaysia, there is an extreme lack of studies that justify such adoption with theoretical support and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::35a8b9289ea6d4a762f12595862111ec
http://www.sciencedirect.com/science/article/pii/S2452315116301266
http://www.sciencedirect.com/science/article/pii/S2452315116301266