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pro vyhledávání: '"Erin Barkel"'
Autor:
Erin Barkel, Leighann C. Neilson
Publikováno v:
Journal of Historical Research in Marketing. 12:473-502
Purpose This paper aims to present a history of the marketing of hope chests in the USA, focusing in particular on one very successful sales promotion, the Lane Company’s Girl Graduate Plan. The Girl Graduate Plan is placed within its historical co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc3b940fcc610d29cd5a1a3907eb20d7
https://doi.org/10.1108/jhrm-03-2020-0015
https://doi.org/10.1108/jhrm-03-2020-0015
