Zobrazeno 1 - 10
of 59
pro vyhledávání: '"Erika Kulcsár"'
Publikováno v:
Studia Universitatis Babeş-Bolyai Negotia, Vol 69, Iss 3 (2024)
The study of gender differences has recently become a growing focus. Nothing is more evidence of this than the fact that in 2023 Claudia Goldin (who studied the position of women in relation to the labour market) was awarded the Nobel Prize in Econom
Externí odkaz:
https://doaj.org/article/62666338bee449ae8ada39b9bab5c54b
Autor:
Erika KULCSÁR, Anikó HARMATI
Publikováno v:
Studia Universitatis Babeş-Bolyai Negotia, Vol 69, Iss 1 (2024)
Animals have always played an important role in the history of humanity. We only have to think of prehistoric cave paintings, or the relationship between our grandparents and animals, or recall the iconic films Alpha or Hachi, A Dog’s Tale. However
Externí odkaz:
https://doaj.org/article/cf819f9941b64de087cc3ee74c787df7
Autor:
Erika KULCSÁR, János LÁZÁR
Publikováno v:
Studia Universitatis Babeş-Bolyai Negotia, Vol 68, Iss 2, Pp 5-17 (2023)
The study of visual identity elements is a popular area for researchers as they can make a key contribution to the commercial success of a particular brand. Personas/characters, in turn, are one of the most important elements of visual identity, beca
Externí odkaz:
https://doaj.org/article/0d5b8b1c7a804841a7511782e0737a37
Autor:
Erika KULCSÁR, Cristina SCRIDON
Publikováno v:
Studia Universitatis Babeş-Bolyai Negotia, Vol 68, Iss 1, Pp 53-66 (2023)
Owners and employees represent those stakeholders who substantially shape the organisational culture. In fact, their values, their expectations, significantly influence the company’s performance. Moreover, customers see a brand through its employee
Externí odkaz:
https://doaj.org/article/d37eead727ff4e4c8f713453d7bf07ab
Autor:
Erika KULCSÁR, Kinga SZŐCS
Publikováno v:
Management & Marketing, Vol XVII, Iss 2, Pp 35-53 (2019)
It is a well-known fact that brands play an increasingly important role in our lives. The branding process becomes a reality for even those who strictly separate themselves from the world of brands: there is no longer any sector where brands would
Externí odkaz:
https://doaj.org/article/6eaf5016970f4f16ac37f3a03d9c06a0
Publikováno v:
Studia Universitatis Babeş-Bolyai Negotia, Vol 66, Iss 1 (2021)
Love and romance have always been very popular in the history of mankind, as a result of which participation in romantic tourism is not new to tourists. The best known types are the wedding and honeymoon tourism. It is also a known fact that changes
Externí odkaz:
https://doaj.org/article/eb39da2c3d8245d68388662f0d17d6c8
Autor:
Erika KULCSÁR, Blanka BALÁZS, Norbert BADI, Csilla-Tima BEDER, Ottilia OPRA, Brigitta SZABÓ, Nóra SZABÓ
Publikováno v:
Studia Universitatis Babeş-Bolyai Negotia, Vol 65, Iss 1 (2020)
In our everyday lives the presence of global brands is indisputable, as we decorate our homes with furnishings, purchase cosmetics to reverse the time, use services to make our everyday lives more enjoyable and purchase cars, all of which are availab
Externí odkaz:
https://doaj.org/article/2f1bd580419e420c821f9df4e6f96f38
Publikováno v:
Management & Marketing, Vol XVI, Iss 2, Pp 140-150 (2018)
There is no area in economy that technology has not tried to rewrite, or at least has started to change it so far. The tourism is an area where the presence of technology is very varied, even up to the extremities. The spectrum is very wide in thi
Externí odkaz:
https://doaj.org/article/dd2204d0508840e6a1fbf36cfad69d28
Autor:
Erika KULCSÁR, Sándor TÉGLÁS
Publikováno v:
Management & Marketing, Vol XV, Iss 1, Pp 126-140 (2017)
The number of those articles dealing with the issue of online trade is significant both at international and national level. Among the main identified themes addressed in this present article are the following: (a). the characteristics that define th
Externí odkaz:
https://doaj.org/article/8365eeb33e3046e7bfa935b2964e4280
Publikováno v:
Studia Universitatis Babeş-Bolyai Negotia, Vol 64, Iss 3 (2019)
It is a fact that consumer behaviour changes according to the decisive events that occur in people's lives. More precisely, they buy different products or services when events such as marriage, childbirth or the loss of a family member occur. Music,
Externí odkaz:
https://doaj.org/article/91c71afdb85147dfa3712b04dabfe822