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Autor:
Tatiana Aleksandrovna Lashina, Jan P.L. Schoormans, Evert Jan Van Loenen, Ellis A. van den Hende, Kaj P.N. Morel, Erik I. de Boevere
Publikováno v:
Technological Forecasting and Social Change. 74:1773-1787
The value of early customer input has long been recognized by companies. However, especially when breakthrough technologies are involved, more insight in valuable methods for collecting early customer input is needed. In this paper, we propose a meth