Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Erica Okada"'
Publikováno v:
Academy of Management Proceedings. 2007:1-6
We propose to use affect research to enrich the dominant descriptive model of risk preference, prospect theory (Kahneman, & Tversky, 1979). We will pursue a discussion of 1) the mood's direct impac...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c4cb84ea5913e0d4a1049167d2a35f4a
https://doi.org/10.5465/ambpp.2007.26506647
https://doi.org/10.5465/ambpp.2007.26506647
Autor:
Sandra Mottner, Jill Mosteller, Craig P. Dunn, Edwin Love, Eric Mais, Erica Okada, Wendy Wilhelm
Publikováno v:
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319117966
Marketers are increasingly adopting sustainable business practices as the evidence mounts linking sustainability with market share, brand equity and long run profitability. While business coursework is following practice in some disciplines (e.g., en
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cbb41da1fbd7e20ab415648d5426eff5
https://doi.org/10.1007/978-3-319-11797-3_69
https://doi.org/10.1007/978-3-319-11797-3_69
