Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Eric Wonseok Jang"'
Autor:
Yong Jae Ko, Dae Hee Kwak, Eric Wonseok Jang, Joon Sung Lee, Akira Asada, Yonghwan Chang, Daehwan Kim, Sean Pradhan, Semih Yilmaz
Publikováno v:
Sport Marketing Quarterly. 32:33-46
A growing number of sport consumer behavior scholars have been employing experimental methods, especially because experiments allow researchers to gain a better understanding of causal inferences by examining controlled conditions. The purpose of thi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3dbcfdb10ab4486e6d7f75d61a840a7e
https://doi.org/10.32731/smq.321.032023.03
https://doi.org/10.32731/smq.321.032023.03
Publikováno v:
European Sport Management Quarterly. 17:635-658
Research question: The purpose of the current research was to examine the interaction effects between the positivity of game characteristics and different types of social experiences on fans’ evaluations of their retrospective media consumption exp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98019eeaa2c8ab91136a39c757524a6b
https://doi.org/10.1080/16184742.2017.1334683
https://doi.org/10.1080/16184742.2017.1334683