Zobrazeno 1 - 10
of 34
pro vyhledávání: '"Eric N. Berkowitz"'
Autor:
Eric N. Berkowitz
Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this
Autor:
Steven G. Hillestad, Eric N. Berkowitz
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing s
Autor:
Eric N. Berkowitz
New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular applicatio
Autor:
Eric N, Berkowitz
Publikováno v:
Marketing health services. 35(4)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::9edd009665219b8465cfaee01459d7c4
https://pubmed.ncbi.nlm.nih.gov/26852468
https://pubmed.ncbi.nlm.nih.gov/26852468
Autor:
Eric N. Berkowitz, Charles D. Schewe
Publikováno v:
Health Marketing Quarterly. 28:190-204
The health care landscape is ever changing. Medical groups are experiencing challenges in recruiting staff, dealing with managing effective clinical teams, and tempering the growing tensions among partnerships and medical groups. Additionally, all cl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::daeddd1b5c94023c42eb9a2a675f9bdb
https://doi.org/10.1080/07359683.2011.572029
https://doi.org/10.1080/07359683.2011.572029
Autor:
James F. Kammen, Eric N. Berkowitz
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169330
Food ingredient labeling has been a controversial topic in recent years. Current proposed regulations are aimed toward greater specificity in food ingredient information by using chemical names. Industry representatives believe this approach ineffect
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8a2cfa4305af7cb8f88172ec2f34851
https://doi.org/10.1007/978-3-319-16934-7_29
https://doi.org/10.1007/978-3-319-16934-7_29
Autor:
Eric N, Berkowitz
Publikováno v:
Marketing health services. 35(2)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::2f37900ddb8f82f250a0a4bb437c859f
https://pubmed.ncbi.nlm.nih.gov/26390785
https://pubmed.ncbi.nlm.nih.gov/26390785
Autor:
Eric N, Berkowitz
Publikováno v:
Marketing health services. 35(1)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::306d90bad63e1075dd19159a8e63b80e
https://pubmed.ncbi.nlm.nih.gov/26267978
https://pubmed.ncbi.nlm.nih.gov/26267978
Autor:
Eric N. Berkowitz
Publikováno v:
Gastrointestinal Endoscopy Clinics of North America. 16:657-669
The health care marketplace is changing rapidly with increasing competition, changing reimbursement, and greater shifting of cost to patients making them more price sensitive. To be financially viable, the successful gastrointestinal practice must be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3649b631a513b43e34009de64ba4aba8
https://doi.org/10.1016/j.giec.2006.08.005
https://doi.org/10.1016/j.giec.2006.08.005
Autor:
Eric N. Berkowitz, Steven W. Hartley
Publikováno v:
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169729
In recent years, greater attention has been paid to the role of continuing management education. Successful competition in the management education market requires identification of segment-specific appeals. This paper reports the application of a th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a5fdc92e4576ef2c34cd9c2c196b17cd
https://doi.org/10.1007/978-3-319-16973-6_43
https://doi.org/10.1007/978-3-319-16973-6_43