Zobrazeno 1 - 10
of 58
pro vyhledávání: '"Eric M. Olson"'
Publikováno v:
Journal of Strategic Marketing. :1-17
Brands have recently begun to take a brand activism strategy through which they align themselves with a sociopolitical cause to increase their relevance and strengthen customer relationships. This ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b976c5b00527dc7a8a157eedd67c381
https://doi.org/10.1080/0965254x.2021.1904435
https://doi.org/10.1080/0965254x.2021.1904435
Publikováno v:
Business Horizons. 64:285-293
The internet brought disruptive change to the business landscape through the creation of a whole host of digital marketing tactics. But with these new tactical options has come the need for marketing managers to (1) prioritize what they wish to accom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6548ed772c295f236e28202aebc166ca
https://doi.org/10.1016/j.bushor.2020.12.004
https://doi.org/10.1016/j.bushor.2020.12.004
Publikováno v:
Industrial Marketing Management. 69:62-73
Characteristics of the marketing organization and their relationship with strategy implementation have been the focus of considerable research over the past three decades. These characteristics include the marketing organization's structure, culture,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4346bb5bf8ed2ce3eadf54f7e5a884cb
https://doi.org/10.1016/j.indmarman.2018.01.029
https://doi.org/10.1016/j.indmarman.2018.01.029
Publikováno v:
Sport, Business and Management: An International Journal. 6:55-75
Purpose – Prior research has argued that business practices within English football clubs are amateurish and outdated due to the comparatively small size of clubs and the restrictive nature of the cartel-like industry they compete in. But is this t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4916bec53f39b9dc076265db8739b6f9
https://doi.org/10.1108/sbm-11-2013-0040
https://doi.org/10.1108/sbm-11-2013-0040
Publikováno v:
Supramolecular Chemistry. 25:863-868
This paper describes a novel assay for measuring the relative extent of peptide binding in a large parallel format and the use of this assay to explore the effects of sequence context on the binding of tryptophan (Trp)-containing peptides by the synt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d99d07e59d6d69920dec2d943e7e9945
https://doi.org/10.1080/10610278.2013.810338
https://doi.org/10.1080/10610278.2013.810338
Publikováno v:
Slater, S F, Olson, E M & Sørensen, H E 2012, ' Creating and Exploiting Market Knowledge Assets ', Journal of Business Strategy, vol. 33, no. 4, pp. 18-27 . https://doi.org/10.1108/02756661211242672
PurposeThe purpose of this paper is to identify the components of a knowledge management system that contribute to superior new product program performance.Design/methodology/approachAn extensive review of the academic and managerial literatures that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2fdf052b4d98178cd9d91980585ae6ca
https://doi.org/10.1108/02756661211242672
https://doi.org/10.1108/02756661211242672
Publikováno v:
Business Horizons. 53:469-479
Many executives and scholars have argued that effective strategy implementation is at least as important as—if not more important than—developing a brilliant strategy. While there are several extant viewpoints regarding what is required for succe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::526ee15e7fda22794e22c63b58246931
https://doi.org/10.1016/j.bushor.2010.04.001
https://doi.org/10.1016/j.bushor.2010.04.001
Publikováno v:
Proceedings of the Human Factors and Ergonomics Society Annual Meeting. 54:2140-2144
This paper describes an approach to autonomous robotic control that enables cooperative, tactically correct robotic behaviors that human teammates understand. For maximum effectiveness, unmanned systems (UMSs) must be able to support dismounted warfi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::555d989cbbf9063995cac5cc6e3549a5
https://doi.org/10.1177/154193121005402504
https://doi.org/10.1177/154193121005402504
Publikováno v:
Marketing Letters. 22:227-242
Drawing on configuration theory, we develop and test a model which posits that overall firm performance will be influenced by how well the marketing organization’s cultural orientation (i.e., market, adhocracy, hierarchy, or clan) complements alter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::655fd1098ef553daa9050379bcb848f1
https://doi.org/10.1007/s11002-010-9122-1
https://doi.org/10.1007/s11002-010-9122-1
Autor:
Eric M. Olson
Publikováno v:
Design Management Journal (Former Series). 5:60-66
THERE'S A LOT OF TALK about team theory and multidisciplinary strategies for getting work done, but what's the reality regarding the interaction among different organizational functions? Based on a study of actual projects, Eric Olson has developed d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ecc0071735fc3d2c5f901d62ca813373
https://doi.org/10.1111/j.1948-7169.1994.tb00413.x
https://doi.org/10.1111/j.1948-7169.1994.tb00413.x