Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Eric L. Swan"'
Publikováno v:
Journal of Business Research. 163:113910
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6767eb3b751f155f2dce8e8df065818
https://doi.org/10.1016/j.jbusres.2023.113910
https://doi.org/10.1016/j.jbusres.2023.113910
Publikováno v:
Journal of Business Research. 121:724-734
Value co-creation for service innovations involves integrating inputs from multiple actors within service ecosystems. Traditionally, value co-creation has been considered in light of business-to-consumer (B2C) interactions. The emergence of digital i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::282b14711a9ddd4bdd29557544594b2a
https://doi.org/10.1016/j.jbusres.2020.03.020
https://doi.org/10.1016/j.jbusres.2020.03.020
Publikováno v:
Journal of Research in Interactive Marketing. 13:602-618
Purpose Consumers have increased access to digital health tools such as social media, websites and marketer-controlled platforms for information sharing. Telemedicine (TM) represents an emerging omni-channel touchpoint for consumers to exchange infor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c73cd3506451a80edc29c1db7e74dd9b
https://doi.org/10.1108/jrim-03-2019-0039
https://doi.org/10.1108/jrim-03-2019-0039
Publikováno v:
Journal of Research in Interactive Marketing. 12:258-273
Purpose Social causes increasingly rely on omni-channel touchpoints involving personal discussions and grassroots digital marketing efforts to engage individuals via social referrals. This paper aims to examine digital natives’ perceived effectiven
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9772469e358ec20175cf1a457d86a46d
https://doi.org/10.1108/jrim-04-2018-0051
https://doi.org/10.1108/jrim-04-2018-0051