Výsledky vyhledávání - "Eric H. Shaw"

Constructing a partially formalized general theory of the marketing system: insights from the history of marketing thought

Autor: Eric H. Shaw

Publikováno v: Journal of Historical Research in Marketing. 12:263-283

Purpose The purpose of this paper is to construct a general theory of the marketing system that addresses the fundamental question: why do marketing systems occur, survive and grow? Design/methodology/approach The approach integrates the concepts and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::27723d67b3e322ca44c8a8215535d73a
https://doi.org/10.1108/jhrm-11-2019-0046

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Household Purchasing Productivity: Concept and Consequences

Autor: Stephen F. Pirog, Justin R. Hall, Eric H. Shaw

Publikováno v: Journal of Macromarketing. 40:156-168

To provide a logically coherent explanation for the high correlations found between a nation’s economic affluence and overall subjective wellbeing, this research takes a micro-macro systems approach. We extend the standard micro theoretical model o

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::51826d6a58102b774f102ec470d67dea
https://doi.org/10.1177/0276146720906539

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Clarifying dual-processing for marketing researchers

Autor: Eric H. Shaw, Justin R. Hall

Publikováno v: Journal of Customer Behaviour. 18:215-237

Few would argue that the dual-processing model of cognition is one of the most influential psychology frameworks of our time. But despite its simplicity and elegance, it often leaves novices and experts alike confused. The purpose of this paper is to

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::63ef543f6c0569b0aaf6a06dd3ed5477
https://doi.org/10.1362/147539219x15633616548614

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Eric H. Shaw: reflections on an improbable academic career

Autor: Eric H. Shaw

Publikováno v: Journal of Historical Research in Marketing. 11:12-34

Purpose The purpose of this paper is to describe the author’s serendipitous career and provide some lessons that might be of value to those pursuing the academic mission: teaching, research and service. Design/methodology/approach The method involv

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6e2da56a64cfea56b7730f8651e656ac
https://doi.org/10.1108/jhrm-12-2018-0061

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An empirical test of a theoretical model of problem-solving

Autor: Eric H. Shaw, Justin R. Hall

Publikováno v: Journal of Customer Behaviour. 16:371-393

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::06ba8ce6f177676577d45fbe568a79e0
https://doi.org/10.1362/147539217x15144729108162

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The curious case of productivity orientation: The influence of advertising stimuli on affect and preference for subscription boxes

Autor: Irina T. Toteva, Richard J. Lutz, Eric H. Shaw

Publikováno v: Journal of Retailing and Consumer Services. 63:102677

This research evaluates the interplay of emotion, cognition, and individual differences such as productivity orientation. Two experimental design studies using Mturk participants test the proposed effects of curiosity evoked by advertising stimuli wi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3be1f52cfe197fc49c296947472d520a
https://doi.org/10.1016/j.jretconser.2021.102677

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Avoiding academic irrelevance in the marketing discipline: the promise of the history of marketing thought

Autor: D.G. Brian Jones, Eric H. Shaw

Publikováno v: Journal of Marketing Management. 34:52-62

This paper offers a commentary on Hunt’s ‘Advancing marketing strategy in the marketing discipline and beyond: From promise, to neglect, to prominence, to fragment, (to promise?)’. We focus on three issues: (1) the historical origins of marketi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fb73b20abdb86b9df8340adcee1bcdb7
https://doi.org/10.1080/0267257x.2017.1398771

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Marketing’s identity crisis: insights from the history of marketing thought

Autor: William Lazer, Adel I. El-Ansary, Eric H. Shaw

Publikováno v: AMS Review. 8:5-17

For almost half a century the broadening and generic concepts of marketing have been the dominant paradigm in the marketing discipline. However, ambiguities in that paradigm have hindered development of a general theory of marketing. This research ta

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::73554a7bf6a0cb45406c689437e81565
https://doi.org/10.1007/s13162-017-0102-y

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Educational lessons from the past – marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)

Autor: Eric H. Shaw

Publikováno v: Journal of Historical Research in Marketing. 7:389-406

Purpose – The purpose of this paper is to critique four marketing textbooks written during the Age of Enlightenment (sixteenth-eighteenth centuries) to understand the educational lessons they taught students of marketing at the time and the lessons

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::18af5145aba88cbe620e11e0d14a8dff
https://doi.org/10.1108/jhrm-05-2015-0014

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