Výsledky vyhledávání - "Eric Casenave"

Comment les commerciaux B-to-B utilisent les réseaux sociaux professionnels : une analyse par les pratiques

Autor: Laurianne Schmitt, Eric Casenave, Jessie Pallud

Publikováno v: Décisions Marketing. :69-88

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b1566cd4fca79c2d517f29ccaefd50c2
https://doi.org/10.3917/dm.104.0069

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Salespeople's work toward the institutionalization of social selling practices

Autor: Jessie Pallud, Eric Casenave, Laurianne Schmitt

Publikováno v: Industrial Marketing Management. 96:183-196

While the use of social media has become widespread among business-to-business organizations, the diversity of the social selling practices undertaken by salespeople and the extent to which they rely on them for their sales approach remain limited. C

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e1bde8e8e9aa8c1ba710e82e8d6e1e7b
https://doi.org/10.1016/j.indmarman.2021.05.008

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The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals

Autor: Martin Klarmann, Eric Casenave

Publikováno v: Journal of Business Research
Journal of Business Research, Elsevier, 2020, 112, pp.95-108. ⟨10.1016/j.jbusres.2020.02.047⟩

Marketers constantly face conflicting goals, as when long-term branding goals are inconsistent with short-term revenue goals. As accountability offers a potential instrument for resolving such goal conflicts, this research investigates the differenti

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a04d61f9704faf9cab54f7402c4799e1
https://hal.archives-ouvertes.fr/hal-03489645

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Special Session: Understanding the Customer Experience: An Abstract

Autor: Eric Casenave, Ziad Malas, Françoise Simon, Richard Huaman-Ramirez, Claire Roederer, Daria Plotkina

Publikováno v: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670

In the marketing literature, the introduction of the consumer experience perspective or experiential view in the 1980s encouraged a major shift from cognitive frameworks and buying decision process towards the understanding of consumption as a “ste

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0b818ce821fa9bbc9ef03cf3da7bd027
https://doi.org/10.1007/978-3-030-02568-7_213

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Impact du décideur marketing sur l'accountability financière du marketing: propositions pour améliorer la prise de décision managériale

Autor: Eric Casenave

Publikováno v: Décisions Marketing. :121-137

La capacite du marketing a relier ses actions a la performance financiere (l'accountability financiere du marketing) continue d'etre questionnee. Cet article propose de s'interesser a la prise de decision des marketeurs et a ses consequences sur l'ac

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7b407a4aab3e80528344a6601b37194d
https://doi.org/10.7193/dm.072.87.121.137

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Cultures organisationnelles progressistes : leurs effets sur les tensions de rôle et l’obligation ressentie de rendre des comptes

Autor: Eric Casenave, Bernard Pras

Cet article analyse les relations entre les tensions de rôle, l’obligation ressentie de rendre des comptes (ORRC) et les cultures organisationnelles. Une étude menée en France auprès de 167 managers montre que l’ORRC joue un rôle médiateur

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::87aead0b9ba194dc7b49bdea271579ee
https://id.erudit.org/iderudit/1079218ar

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