Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Erdogan, Bayram Zafer"'
Autor:
Erdogan, Bayram Zafer
This thesis investigates how British advertising agencies select celebrity endorsers and the criteria considered important in deciding which celebrity to employ. Specifically the primary focus of the study is to identify and analyse the process by wh
Externí odkaz:
http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326211
Publikováno v:
International Journal of Tourism Research. Jul2021, Vol. 23 Issue 4, p555-568. 14p.
Autor:
Ekici, Nezahat1 (AUTHOR) nezahatekici@kmu.edu.tr, Erdogan, Bayram Zafer2 (AUTHOR), Basil, Michael3 (AUTHOR)
Publikováno v:
Journal of International Consumer Marketing. Jul-Sep2020, Vol. 32 Issue 4, p336-351. 16p. 1 Color Photograph, 1 Diagram, 3 Charts.
Akademický článek
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Autor:
Pang, Bo, Deshpande, Sameer A., Nguyen, Tuyet-Mai, Kim, Jeawon, Almosa, Yara A., Arif, Amna, Arli, Denni, Bakpayev, Marat, Erdogan, Bayram Zafer, Fujihira, Haruka, Gallage, H. P. Samanthika, Kadir, Mohammad A., Ong Lai Teik, Derek, Satawedin, Patama, Weinreich, Nedra Kline, Yousef, Murooj
Publikováno v:
Social Marketing Quarterly; Dec2021, Vol. 27 Issue 4, p302-323, 22p
Autor:
Ekici, Nezahat, Erdogan, Bayram Zafer
Publikováno v:
Volume: 48, Issue: 2 313-334
Istanbul Business Research
Istanbul Business Research
Ekici, Nezahat/0000-0003-1697-3483
WOS: 000502319600007
The aim of this study is to examine the interaction between the concepts of third-person perception and optimistic bias - which are highly based on psychology - in the context of sugge
WOS: 000502319600007
The aim of this study is to examine the interaction between the concepts of third-person perception and optimistic bias - which are highly based on psychology - in the context of sugge
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::b6d811d5217aa6cdf0676ce574504485
https://dergipark.org.tr/tr/pub/ibr/issue/48973/642838
https://dergipark.org.tr/tr/pub/ibr/issue/48973/642838