Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Erdogan, B. Zafer"'
Autor:
Erdogan, B. Zafer1 bzerdogan@yahoo.co.uk, Drollinger, Tanya2 tanya.drollinger@uleth.ca
Publikováno v:
Journal of Advertising Research. Dec2008, Vol. 48 Issue 4, p573-582. 10p. 1 Diagram, 3 Charts.
Publikováno v:
Journal of Advertising Research. May/Jun2001, Vol. 41 Issue 3, p39-48. 10p. 4 Charts, 1 Graph.
Autor:
Baker, Michael J.1, Erdogan, B. Zafer2,3
Publikováno v:
Journal of Marketing Management. Oct2000, Vol. 16 Issue 7, p679-696. 18p. 14 Charts.
Autor:
Erdogan, B. Zafer1
Publikováno v:
Journal of Marketing Management. May99, Vol. 15 Issue 4, p291-314. 24p.
Publikováno v:
Advances in Hospitality & Tourism Research (AHTR): An International Journal of Akdeniz University, Tourism Faculty; 2022, Vol. 10 Issue 3, p480-500, 21p
Autor:
SEMRA DOGAN, Erdogan, B. Zafer
Publikováno v:
Web of Science
WOS: 000522788700011
In this study, the moderator role of perceived match-up between the celebrity and the product on the effect of identification on the attitude towads ad and purchase intention was examined. the research model was tested on th
In this study, the moderator role of perceived match-up between the celebrity and the product on the effect of identification on the attitude towads ad and purchase intention was examined. the research model was tested on th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::b5889a2fb915df57cf801bb8ec05742c
https://hdl.handle.net/11421/23923
https://hdl.handle.net/11421/23923
Autor:
Cifci, Semra Dogan1 semradogan@anadolu.edu.tr, Erdogan, B. Zafer1 bzerdogan@anadolu.edu.tr
Publikováno v:
Journal of Customer Behaviour. Winter2016, Vol. 15 Issue 4, p321-336. 16p. 1 Diagram, 4 Charts.
Autor:
Baker, Michael J.1 mjb@westburn.co.uk, Erdogan, B. Zafer2 bzerdogan@anadolu.edu.tr
Publikováno v:
Social Business. Autumn2015, Vol. 5 Issue 3, p193-197. 5p.
Autor:
Erdogan, B. Zafer1 bzerdogan@yahoo.co.uk, Drollinger, Tanya2 tanya.drollinger@uleth.ca
Publikováno v:
Journal of Current Issues & Research in Advertising (CTC Press). Spring2008, Vol. 30 Issue 1, p71-77. 7p. 4 Charts.
Autor:
Crosier, Keith, Erdogan, B. Zafer
Publikováno v:
Journal of Marketing Communications. Jun2001, Vol. 7 Issue 2, p109-120. 12p.