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pro vyhledávání: '"Erdbrügger, Jennifer"'
Publikováno v:
Journal of Product & Brand Management, 2020, Vol. 30, Issue 1, pp. 118-131.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-09-2019-2563
Autor:
Erdbrügger, Jennifer
The purpose of the present master thesis is to apply the Stereotype Content Model – frequently used in social psychology and international marketing research – to investigate tourism destination images from the perspective of country stereotypes.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b8e7100e945c7fd7beea575ea2050dcb
