Zobrazeno 1 - 10
of 55
pro vyhledávání: '"Enrique Bigne"'
Autor:
Aline Simonetti, Enrique Bigne
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 1, Pp 3-20 (2024)
Purpose – The purpose of this study is to investigate how much visual attention is given to banner ads embedded in Web page content dependent on whether the user’s task is goal- or not goal-oriented, as well as the interplay between attention, ba
Externí odkaz:
https://doaj.org/article/62350ba875bf4a5593fda05f3164513a
Publikováno v:
Frontiers in Human Neuroscience, Vol 17 (2023)
IntroductionThe focus of cognitive and psychological approaches to narrative has not so much been on the elucidation of important aspects of narrative, but rather on using narratives as tools for the investigation of higher order cognitive processes
Externí odkaz:
https://doaj.org/article/d17fb9bc09b34acbab8c4be38139c16e
Publikováno v:
Scientific Reports, Vol 12, Iss 1, Pp 1-11 (2022)
Abstract Neuroimaging and behavioral studies have shown that brands convey meaning to consumers. To investigate the immediate reactions of the brain to brand logos, followed either by congruent or incongruent pictorial brand-related cues, can deepen
Externí odkaz:
https://doaj.org/article/df385bfd59824a508ad65c7dd349ad3f
Autor:
Enrique Bigne
Publikováno v:
Journal of Management and Business Education, Vol 3, Iss 1, Pp 4-15 (2020)
Three technological innovations are challenging higher education learning processes. This paper addresses the implications for these learning processes of interactive digital transformation, artificial intelligence, and content customization. These i
Externí odkaz:
https://doaj.org/article/f6cc349697204c85835927f36ad1c6ae
Publikováno v:
European Research on Management and Business Economics, Vol 27, Iss 2, Pp 100154- (2021)
Music affects viewers’ responses to advertisements. In this study we present the findings of an experiment that investigates the emotional and cognitive reactions of subjects’ brains during exposure to television advertisements with music congrue
Externí odkaz:
https://doaj.org/article/104421a4223448b7b74b9efc5db32864
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 21, Iss 3, Pp 395-415 (2019)
Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured
Externí odkaz:
https://doaj.org/article/cf91939299ed4944891156ac9ccf2aa7
Autor:
Jose M. Ausin-Azofra, Enrique Bigne, Carla Ruiz, Javier Marín-Morales, Jaime Guixeres, Mariano Alcañiz
Publikováno v:
Frontiers in Psychology, Vol 12 (2021)
This study compares cognitive and emotional responses to 360-degree vs. static (2D) videos in terms of visual attention, brand recognition, engagement of the prefrontal cortex, and emotions. Hypotheses are proposed based on the interactivity literatu
Externí odkaz:
https://doaj.org/article/fb9615db97844b10b2aecbd640358f7b
Publikováno v:
Bigne, E., Ruiz, C., Perez-Cabañero, C. et al. Are customer star ratings and sentiments aligned? A deep learning study of the customer service experience in tourism destinations. Serv Bus 17, 281–314 (2023)
This study explores the consistency between star ratings and sentiments expressed in online reviews and how they relate to the different components of the customer experience. We combine deep learning applied to natural language processing, machine l
Autor:
Enrique Bigne, Patricio Maturana
Publikováno v:
Cornell Hospitality Quarterly. 64:226-245
Although virtual reality technology is increasingly being used in tourism, its potential as a shopping tool and as an avenue for marketing and selling tourism products and services has not yet been examined. Likewise, very little is known about how e
Publikováno v:
International Journal of Advertising. 41:1454-1476