Zobrazeno 1 - 10
of 189
pro vyhledávání: '"Enrique Bigné"'
Publikováno v:
Frontiers in Neuroscience, Vol 17 (2023)
IntroductionConsumer decision-making processes involve a complex interrelation between perception, emotion, and cognition. Despite a vast and diverse literature, little effort has been invested in investigating the neural mechanism behind such proces
Externí odkaz:
https://doaj.org/article/031645b73ec1472ebc3a7b17b00635ce
Publikováno v:
Brain Sciences, Vol 13, Iss 6, p 928 (2023)
The human attention system, similar to other networks in the brain, is of a complex nature. At any moment, our attention can shift between external and internal stimuli. In this study, we aimed to assess three EEG-based measures of attention (Power S
Externí odkaz:
https://doaj.org/article/48cb7cfa9a464323922315315856c463
Autor:
Juan Sánchez-Villar, Enrique Bigné
Publikováno v:
European Research on Management and Business Economics, Vol 26, Iss 3, Pp 134-144 (2020)
Although trust is one of the most widespread and studied constructs in marketing and management, its definition, versatility and different application areas may have fostered a certain dispersion when measuring this concept. Despite the increasing im
Externí odkaz:
https://doaj.org/article/ad7f6dec73db4c968b1cc4ea11fd6aea
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 23, Iss 3, Pp 339-371 (2019)
Purpose – This study aims to analyze the role of corporate social responsibility (CSR) customer perceptions, customer–company identification and customer trust on customer engagement (CE), paying special attention to the moderating effects of two
Externí odkaz:
https://doaj.org/article/614840a11a5a4069a4ca4d63bd0f537b
Publikováno v:
Journal of Management and Business Education, Vol 2, Iss 2, Pp 108-126 (2019)
In this study, we outline the different steps and strategies followed to develop an online formation program aimed to higher education teachers. The aim of this program is to provide with teaching competencies to face the challenges of the next decad
Externí odkaz:
https://doaj.org/article/655b36f613664c42b27aa8c08ee1758d
Publikováno v:
Journal of Management and Business Education, Vol 1, Iss 2, Pp 87-105 (2018)
The Virtual Classroom is the main tool for blended learning, since it allows the breaking of time and space barriers between the teacher and the student. In order to develop and put into practice a higher studies course through this tool, teachers ne
Externí odkaz:
https://doaj.org/article/55a4b5e10f2442948c4e7781e78831cf
Publikováno v:
European Journal of Management and Business Economics, Vol 27, Iss 1, Pp 2-5 (2018)
Externí odkaz:
https://doaj.org/article/3a3dc25baf2242e3b60a8a73ebb07caf
Publikováno v:
Frontiers in Psychology, Vol 10 (2019)
Marketing scholars and practitioners are showing increasing interest in Extended Reality (XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), as very promising technological tools for producing satisf
Externí odkaz:
https://doaj.org/article/bb0a16c836e44d1da0dd4feecc2dbd8a
Autor:
Jaime Guixeres, Enrique Bigné, Jose M. Ausín Azofra, Mariano Alcañiz Raya, Adrián Colomer Granero, Félix Fuentes Hurtado, Valery Naranjo Ornedo
Publikováno v:
Frontiers in Psychology, Vol 8 (2017)
The purpose of the present study is to investigate whether the effectiveness of a new ad on digital channels (YouTube) can be predicted by using neural networks and neuroscience-based metrics (brain response, heart rate variability and eye tracking).
Externí odkaz:
https://doaj.org/article/7d0b44de027647bf8b757c810751cb4c
Publikováno v:
Estudios Gerenciales, Vol 27, Iss 118, Pp 115-137 (2011)
Externí odkaz:
https://doaj.org/article/f6d63bcdcc674da4879c878fd5d44412