Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Enrico Bonetti"'
Publikováno v:
British Food Journal. 124:2857-2876
PurposeThis paper analyses the impact of digitalization in the marketing of geographic indication (GI) products. Specifically, the objective is to provide a systemic and comprehensive view of marketing issues and challenges arising from evolving digi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0a74c42142f786f4d558ec0836f953ec
https://doi.org/10.1108/bfj-03-2021-0241
https://doi.org/10.1108/bfj-03-2021-0241
Purpose The purpose of this paper is to identify the communication patterns adopted by special organisations, called Producers’ Consortia, to promote Protected Designation of Origin (PDO) products. In particular, the paper analyses the key differen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a907f0243f5893fa5aed79e709e4402f
http://hdl.handle.net/11573/1599192
http://hdl.handle.net/11573/1599192
Purpose This paper aims to understand how festival brand personality is built and managed in the social media environment by explaining the intended (by the organizers) festival brand personality and how this concept is communicated and perceived by
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8dfae5c9f840944507f942409b1055ff
http://hdl.handle.net/11591/422867
http://hdl.handle.net/11591/422867
Autor:
Michele Simoni, Enrico Bonetti
Publikováno v:
MERCATI & COMPETITIVITÀ. :15-27
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6bfb423d90d9da043ffa3dcb8b419a09
https://doi.org/10.3280/mc2017-001002
https://doi.org/10.3280/mc2017-001002