Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Enny Kristiani"'
Publikováno v:
Gadjah Mada International Journal of Business, Vol 16, Iss 2, Pp 111-142 (2014)
Research on the customer value to an organization has been widely explored, yet most studies only determined on the financial value based on the customer’s purchasing behavior. The value of customers beyond their purchasing behavior –defined as t
Externí odkaz:
https://doaj.org/article/28cb77abcf7542f2b14f6aa1ff6acdf1
Publikováno v:
Jurnal Manajemen Teknologi. 13:1-21
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::35365a4899f1303f2bb7c9811b5e3a36
https://doi.org/10.12695/jmt.2014.13.1.1
https://doi.org/10.12695/jmt.2014.13.1.1
Publikováno v:
Asian Social Science. 10
The goal of loyalty reward program is to retain customers who are profitable to the organization. However most airlines have very little understanding of their customers yet have a little knowledge about their most valuable passengers. This study is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::555ab118fd4abd2cc8ccd94e7a266e51
https://doi.org/10.5539/ass.v10n2p84
https://doi.org/10.5539/ass.v10n2p84
Publikováno v:
International Journal of Marketing Studies. 5
The aim of loyalty reward program is to retain profitable customers to the organization. Airline loyalty program such as frequent flyer program (FFP) is a phenomenon in marketing strategy used by airline industries to maintain customer loyalty and ga
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3dd26e741775a1c4aaee7dbc876e924b
https://doi.org/10.5539/ijms.v5n6p62
https://doi.org/10.5539/ijms.v5n6p62