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pro vyhledávání: '"Engineering (General) : Business and Management"'
Autor:
Singh, Satyendra
During the last decade, a subject which has captivated the attention of marketing and strategy researchers is the concept of market orientation. This thesis examines empirically, the relationship between market orientation and business performance in
Externí odkaz:
http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310973